Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.
by Caroline Appert // 7 min read
Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value and reduce churn.
by Caroline Appert // 9 min read
Optimization
Even the most thoughtfully crafted roadmap can only reach its full potential if it's communicated effectively across your organization. Here’s how to do it.
by Caroline Appert // 6 min read
by Caroline Appert // 8 min read
Customer Acquisition
Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.
You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.
Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
Learn how tree testing can be used to assess whether users can find resources within your site or app.
by Caroline Appert // 14 min read
Caroline Appert
//
9 min read
Caroline Appert
//
7 min read
