customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
data driven
Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.
by Caroline Appert // 7 min read
customer experience
Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.
Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value and reduce churn.
by Caroline Appert // 9 min read
content optimization
Even the most thoughtfully crafted roadmap can only reach its full potential if it's communicated effectively across your organization. Here’s how to do it.
by Caroline Appert // 6 min read
a/b testing
by Caroline Appert // 8 min read
improve retention
Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.
You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.
Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.
case study
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
Caroline Appert
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9 min read
Caroline Appert
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7 min read
