The Good Logo

We deliver double to triple digit sales increases. Our Insights are focused on just that.

The Universe of Your Website

One change to your website can alter its entire universe. Focusing on smaller zones can bring everything back into balance.

By Neil Sniffen in

It’s The Results

The long-term viability of a short-term strategic plan is more expensive and more painful than getting the long-term strategy right first.

By Neil Sniffen in ,

How To Make A Good FAQ Page

A FAQ page is a true reflection of your customer service. If you’re going to have a FAQ, at least do it right.

By Shaun Tinney

How To Do SEO the Human Way

SEO is finally becoming a friend to human readers. Old practices that rewarded irrelevant (inhuman), keyword stuffed content, must be replaced by helpful, human-friendly content. Is your brand ready to ride the new SEO wave?

By Jon MacDonald in ,

The Content Audit Diet

By limiting your team’s content audit, creation, and revision to top tasks, products, and content you can save yourself a ton of grief while boosting your bottom line. Less work! More Money! Yes, Please!

By Neil Sniffen in ,

Top Five Analytics Reports for E-commerce

Google Analytics is a powerful tool for brands to understand how their customers are using their site. But too often these insights get lost in all the numbers. With these five reports, brands leaders can unearth the data that will help their site better serve its customers.

By Neil Sniffen in ,

Your Marketing is Killing Your Sales

When a brand’s website marketing isn’t aligned with the customer’s reason to visit the site, then the marketing is doing more harm than good. To sell more online, provide customers with content that will help them get what they came for.

By Shaun Tinney in ,