TRUSTED BY:
We’ll show you exactly where users are struggling and deliver a roadmap to fix it.
Option to start the Digital Experience Optimization Program™ and credit the $10K Sprint payment to your program fee, making the Sprint free!
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
How we clearly defined conversion barriers and gave Autodesk a strategic roadmap of testing opportunities to improve the registration and checkout experience.
The Good gave Helium 10 the user insights and validation needed to improve paid conversions.
How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the path to registration.
Other agencies and optimization projects require 3-6 month commitments, focus on running A/B tests, and optimize for clicks instead of SaaS-specific metrics. The Optimization Sprint delivers improvements in 14 days (before you’ve even had your kickoff meeting with most agencies).
We focus on what actually drives SaaS revenue: activation, time-to-value, trial conversion, and expansion. Plus, our 3:1 ROI guarantee means you only pay for recommendations that will actually move the needle.
Every improvement opportunity we identify includes an estimated impact based on our library of 500+ proven SaaS optimization patterns and benchmark data.
We will ensure that all recommendations, if implemented to spec, have the opportunity for a 3:1 return on your $10K investment. If not, we’ll refund the difference.
This guarantee is based on 16 years of optimization experience and our confidence in The Good’s proprietary methodologies.
The complete Quick Wins Report with 10+ improvements is delivered within 14 days, or we keep working at no additional cost, AND add at least 5 additional recommendations to your report at no cost. We’ve delivered thousands of optimization projects. Our process is battle-tested.
We work around your team, not through them. The Sprint requires just 60 minutes of your time total (two 30-minute calls).
We handle all research coordination, user recruitment, and analysis. The deliverable is a prioritized roadmap that your team can slot into existing processes and roadmaps based on engineering capacity.
We understand SaaS product development cycles because we’ve optimized experiences for companies at every stage, from post-PMF to public.
This is critical, and where most agencies fail.
Product-led optimization focuses on self-service activation, in-product value demonstration, and reducing friction in the trial experience.
Sales-led optimization focuses on qualifying intent, providing directional guidance toward human interaction, and optimizing for demo requests rather than self-service starts.
We customize our approach based on your go-to-market motion, and we understand the nuanced differences because we’ve optimized both.
Yes, because we’re not starting from scratch, and we’re not looking to solve all of your high-risk challenges. The Good has optimized digital experiences for 16+ years.
Our proprietary frameworks, research strategies, processes, and library of hundreds of patterns mean we can rapidly identify low-risk improvements that would take internal teams months to discover through trial-and-error testing. And the 3:1 ROI guarantee means you can trust the recommendations will move the needle.
You get an implementation-ready roadmap. Many Sprint clients implement the top 5 recommendations within 3-4 weeks and see immediate impact.
You’ll also receive strategic recommendations for longer-term optimization opportunities. If you want ongoing support, you can sign up for The Good’s full Digital Experience Optimization Program™.
If you do so, your $10K Sprint fee is fully credited back to you as a discount on your program fees. But there’s zero obligation. The Sprint is designed to deliver value as a standalone project.
The Sprint is designed to focus on one specific problem area, like your pricing page, trial onboarding flow, checkout/payment experience, product upgrade flow, landing page, or sales funnel.
If you need optimization across multiple areas, we’ll help you prioritize the highest-impact starting point during the onboarding call. For comprehensive optimization across your entire product experience, our full Digital Experience Optimization Program™ is a better fit.
No. We optimize digital experiences for companies across industries. If you sell a product online, you’ll benefit from our deep understanding of your business model.
We’ve developed specialized expertise in SaaS because the optimization challenges are unique. Post-PMF SaaS companies need to optimize for metrics like activation, time-to-value, and trial conversion, which are very different from ecommerce or lead generation.
We optimize for the metrics that actually predict SaaS revenue scale: activation rate, time-to-first-value, feature adoption, trial-to-paid conversion, expansion revenue, and churn reduction. Conversion rate is just one input. During your onboarding call, we’ll align on the KPIs that matter most to your business model and stage.
The Sprint can complement existing optimization efforts. We often work with companies whose existing agency focuses on paid acquisition or A/B testing, while we focus on the product experience itself.
Or, companies use the Sprint as a “second opinion” to validate (or challenge) their current optimization roadmap. The 14-day turnaround means there’s minimal overlap with longer-term agency work.
Get access to a dedicated pod of experts in HCI, design, research, development, and more.
We leverage learnings from tens of thousands of research data points.
Our proprietary frameworks are trusted by leaders at Adobe, HubSpot, IDEO, and Microsoft.
500+ proven optimization patterns from working with Fortune 500 and scaling SaaS companies.
On average, team members have 10 years of experience in digital optimization.
Our founder has written three best-selling books on optimization.
Every week you delay optimization costs you real ARR. Get 10+ validated, implementation-ready improvements to your pricing page, trial onboarding, or checkout experience.
Within 48 business hours of signing an agreement, you’ll have your kickoff call scheduled. Let’s see if there is a good mutual fit.
“My free users aren’t converting, where do I start?” If you’re asking this question, you’re already ahead of most product leaders. You recognize the problem. But here’s what many miss: conversion is…
How do you know if that new homepage design, updated pricing page, or streamlined onboarding flow will actually improve conversions before you build it? The default answer has been A/B testing. But…
The product-led growth (PLG) playbook is no longer a secret. Free trials, frictionless onboarding, viral mechanics. Many SaaS companies are following the same script. Yet despite implementing all the product-led growth best…
The AI boom isn’t just about better technology; it’s about smarter growth strategies. While everyone’s talking about features and capabilities, there is another, equally compelling story that lies in how these tools…
The conversation happens on nearly every discovery call we have with a leader tasked with optimizing SaaS or software for regulated industries. It starts with optimism about growth potential, then quickly shifts…
Product leaders are rightfully obsessed with acquisition. They pour resources into new sign-ups and track monthly active users religiously. But over many years of working with SaaS teams, there is something counterintuitive…