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Site Information
The Stuck Score™ questions will take about 10 minutes to complete. Any information you provide is kept strictly confidential and not used for any other purpose than to calculate your Stuck Score™.
First Name*
Last Name*
Email*
Company*
Phone*
Website*
Please make sure your website starts with http:// or https://
Region*
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Site Goal
Step 1 of 7
The main goal of your website is to:*
- Sell online (e-commerce)
- Generate leads
- Sign up subscribers or sell subscription-based services

Category: Data Effectiveness (E-Commerce)
Step 2 of 7 (29% complete)
Tell us about the trends in your site traffic:*
- Significantly declining traffic
- Declining traffic
- Hit or miss traffic
- Satisfactory traffic
- Steadily growing traffic
- Rapidly growing traffic
Which metrics do you track (check all that apply):
- Net Promoter Score or similar
- Site Traffic and Pageviews
- Online Revenue
- Heatmaps
- Clickmaps
- Conversion Rate
How often are site analytics and metrics reviewed?*
- Never
- Quarterly
- Monthly
- Weekly
- Daily
- Real-time
How often do site analytics and metrics inform site changes?*
- Never
- Yearly
- Quarterly
- Monthly
- Weekly
- Always
Tell us about your decision making process to make changes when utilizing website data to improve results:*
- We don’t collect analytics data
- We do not have a formal process
- We have an ineffective process
- We have a formal process but it is not followed
- We have a formal process and it is sometimes followed
- We have a formal process and it is always followed
We have website performance goals in place*
- No, we do not have goals
- Yes, but goals are not clearly defined
- Yes, goals are somewhat defined
- Yes, goals are very clearly defined
- Yes, goals are very clearly defined and variances tracked
Tell us about how your website data is organized:*
- We do not have dashboards for our data
- We use multiple sources of data with no centralized dashboard
- We have a centralized dashboard
- We have a centralized dashboard that does variance analysis
Tell us about the accuracy of your data:*
- We do not trust our data and/or data sources
- We have little confidence in the integrity and accuracy of our data
- We have some confidence in the integrity and accuracy of our data
- We have 100% confidence in the integrity and accuracy of our data

Category: Customer Acquisition Effectiveness (E-Commerce)
Step 3 of 7 (43% complete)
Which statement best represents why your customer visits your site?*
- We don’t have a clear idea
- They visit to get to know our brand
- They visit to get support on our products
- They visit to research and find the best product for their needs
- They visit to buy, or find where to buy, our products
Does your brand have a defined customer profile?*
- No, we do not have a defined customer profile
- No, but we have some idea of who our customer is
- Yes, we have a fair idea of who our ideal customer is
- Yes, we have more than 5 customer profiles
- Yes, we have less than 5 clear personas
- Yes, we have a clear single persona
Tell us about your inbound traffic channels:*
- We do not track which channels provide the highest converting customers
- We track what our site analytics application reports by default
- We setup custom traffic channel attribution, such as UTM tracking, but do not review the data
- We setup custom traffic channel attribution, such as UTM tracking, for some channels
- We setup custom traffic channel attribution, such as UTM tracking, for all channels
- We have robust information, track and manage customer conversions by traffic channel very often
Do you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?*
- No
- Yes
Tell us about your customer acquisition costs:*
- We don’t know our customer acquisition costs
- We track overall customer acquisition costs only, and review them sometimes
- We track customer acquisition costs by channel and review frequently
Tell us about the trend of your customer acquisition costs:*
- We don’t calculate customer acquisition costs
- We track customer acquisition costs but don’t know if they are high or low
- Our customer acquisition costs are really high
- Our customer acquisition costs are stagnant
- Our customer acquisition costs are declining
- Our customer acquisition costs are declining rapidly
Tell us about your digital marketing return on investment:*
- We don’t know our ROI
- We know our ROI, but it doesn’t inform our marketing decisions
- We know the ROI and it is an important piece of our decision making process
Tell us about the depth of your digital marketing tactics?*
- We don’t utilize digital marketing
- We deploy a few digital marketing tactics
- We deploy some digital marketing tactics
- We deploy many varied digital marketing tactics

Category: Content Effectiveness (E-Commerce)
Step 4 of 7 (57% complete)
Describe the focus of your homepage content:*
- Our homepage lacks a clear focus
- Our homepage is focused on brand storytelling
- Our homepage is focused on promoting our latest products
- Our homepage is focused on promoting the top selling products
- Our homepage is focused on providing valuable information for the consumer
Tell us about the videos you have on product detail pages:*
- We don’t have videos
- We have some videos on our site but they are brand focused
- Our top products pages have a video
- We have at least one high quality video per product page
Tell us about your product description content:*
- Not all of our products have descriptions
- Our product descriptions are copied over from our print materials
- We have product descriptions, but they could use some improvement
- We have unique product descriptions with scannable key benefits
Our site features customer ratings & reviews:*
- No
- Yes, but only for a handful of products or services
- Yes, for most products or services
- Yes, for all products or services
How often is your website content updated?*
- Our site content isn’t actively managed at the moment
- Our content is managed externally and inefficiently
- Our content is managed externally and efficiently
- Content changes can take a long time
- Our team makes content changes with some bottlenecks
- Our team makes content changes quickly
Is your site content search engine optimized?*
- Our site has not been optimized for search engines
- Yes, a few pages or pieces of content are optimized
- Yes, some pages and content are optimized
- Yes, most of the pages or content is optimized
- Yes, all pages and content is optimized for search engines
How often does customer feedback result in website content changes?*
- Never
- Rarely
- Sometimes
- Often
- Very often
Are you doing A/B testing of site content?*
- No, we do not test at all
- Yes, but we do very little or sporadic A/B or multivariate testing
- Yes, we do some A/B or multivariate testing
- Yes, we do lots of A/B or multivariate testing
To what degree are you leveraging personalization for site content?*
- What is site content personalization?
- We don’t do any personalization of content
- We don’t do any personalization but we want to
- We are collecting data to start content personalization
- We are doing simple personalization
- We are doing advanced personalization

Category: Conversion Effectiveness (E-Commerce)
Step 5 of 7 (71% complete)
Tell us about your conversion rate. Our conversion rate is…*
- Unknown
- Poor
- Needs improvement
- Average
- Great
- Awesome
How does your conversion rate compare to your industry average?*
- Unknown
- Poor
- Needs improvement
- Average
- Great
- Awesome
How would you describe the mobile experience of your site?*
- We are not really focused on mobile at this time
- We are not realizing the potential of mobile
- We are happy with mobile, but are looking to improve
- We have a well-crafted mobile experience that our customers love
Tell us about the impact of outside influences on website improvements:*
- We have no outside influences
- We sometimes look at outside sources for conversion improvement ideas
- We sometimes follow thought leaders and industry research, and sometimes adopt their best practices
- We follow various thought leaders and industry research, and adopt conversion best practices frequently
Does your site have multiple compelling conversion points?*
- Unknown
- No
- Yes
Are you actively testing conversion points and calls to action?*
- No, we do not test at all
- Yes, but we do very little or sporadic A/B or multivariate testing
- Yes, we do some A/B or multivariate testing
- Yes, we do lots of A/B or multivariate testing
Tell us about your on-site user experience testing:*
- We’ve never done any on-site user testing
- We’re not currently doing on-site user testing
- We test some pages with live users prior to launching
- We test most pages with live users prior to launching
- We test every page with live users prior to launching
Tell us about your site navigation effectiveness:*
- We don’t know if our navigation is effective or not
- We think our navigation is good but have never tested its effectiveness
- Site navigation helps customers accomplish their goals, and we test it frequently

Category: Repeat Conversion Effectiveness (E-Commerce)
Step 6 of 7 (86% complete)
What is your conversion funnel abandonment rate?*
- Unknown
- Too high
- High
- Acceptable
- Low
- Very low
Tell us about the lifetime value of a customer:*
- Unknown
- Very low, most people only buy from us once
- Low, sometimes we get repeat customers
- On par with industry average
- Better than industry average, most customers will purchase again
- Better than industry average, and customers purchase several times
Tell us about your post-purchase engagement with customers:*
- We do not engage with customers post-purchase
- We rarely engage with customers post-purchase
- We sometimes engage with customers post-purchase
- We have a broad engagement strategy with frequent points of communication
Tell us about your customer engagement to gain social proof:*
- We don’t collect social proof
- We rarely collect social proof, and when we do it does not end up on our website
- We rarely collect social proof, but when we do, it ends up on our website
- We sometimes collect social proof and feature it on our website
- We frequently collect social proof and feature it prominently in multiple areas of our website
Tell us how you up-sell customers after conversion:*
- We don’t upsell customers
- We rarely upsell customers
- We sometimes upsell customers, but we don’t have a process in place
- We usually upsell customers, but don’t always follow the same process or tactics
- We always upsell customers and have a defined process that aids this goal
Tell us how you utilize post-conversion customer feedback:*
- We dont solicit customer feedback
- Feedback from customers never results in site improvements
- Feedback from customers rarely results in site improvements
- Feedback from customers sometimes results in site improvements
- Feedback from customers frequently results in site improvements

Segmentation (E-Commerce)
Step 7 of 7

Please note: We’re asking for this information to be able to compare you to your peers. We’ve found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.
Annual revenue from online sales are in the range of:*
- Unwilling or unable to share at this time
- Less than $1,000,000
- $1,000,000 – $5,000,000
- $5,000,000 – $10,000,000
- $10,000,000 – $25,000,000
- $25,000,000+
Annual total company revenue (online & offline) are in the range of:*
- Unwilling or unable to share at this time
- Less than $1,000,000
- $1,000,000 – $5,000,000
- $5,000,000 – $10,000,000
- $10,000,000 – $25,000,000
- $25,000,000+
Tell us about your company stage. We have…*
- Minimal funding and are in startup mode
- Plenty of funding and are in startup mode
- Lack of resources and declining market share
- Lack of resources and good market share
- Plenty of resources and declining market share
- Plenty of resources and good market share
Tell us about your online revenue growth goals over the next year:*
- We’re not trying to grow online revenues this year
- 0% – 10% growth
- 10% – 20% growth
- 20% – 50% growth
- 50% – 100% growth
- 100%+ growth
Tell us about your recent growth trend. In the past 2 years your online revenues have grown…*
- Revenues have declined
- 0% – 10% growth
- 10% – 20% growth
- 20% – 50% growth
- 50% – 100% growth
- 100%+ growth

Category: Data Effectiveness (Lead Gen)
Step 2 of 7 (29% complete)
Tell us about the trends in your site traffic:*
- Significantly declining traffic
- Declining traffic
- Hit or miss traffic
- Satisfactory traffic
- Steadily growing traffic
- Rapidly growing traffic
Which metrics do you track (check all that apply):
- Net Promoter Score or similar
- Site Traffic and Pageviews
- Online Revenue
- Heatmaps
- Clickmaps
- Conversion Rate
How often are site analytics and metrics reviewed?*
- Never
- Quarterly
- Monthly
- Weekly
- Daily
- Real-time
How often do site analytics and metrics inform site changes?*
- Never
- Yearly
- Quarterly
- Monthly
- Weekly
- Always
Tell us about your decision making process to make changes when utilizing website data to improve results:*
- We don’t collect analytics data
- We do not have a formal process
- We have an ineffective process
- We have a formal process but it is not followed
- We have a formal process and it is sometimes followed
- We have a formal process and it is always followed
We have website performance goals in place*
- No, we do not have goals
- Yes, but goals are not clearly defined
- Yes, goals are somewhat defined
- Yes, goals are very clearly defined
- Yes, goals are very clearly defined and variances tracked
Tell us about how your website data is organized:*
- We do not have dashboards for our data
- We use multiple sources of data with no centralized dashboard
- We have a centralized dashboard
- We have a centralized dashboard that does variance analysis
Tell us about the accuracy of your data:*
- We do not trust our data and/or data sources
- We have little confidence in the integrity and accuracy of our data
- We have some confidence in the integrity and accuracy of our data
- We have 100% confidence in the integrity and accuracy of our data

Category: Customer Acquisition Effectiveness (Lead Gen)
Step 3 of 7 (43% complete)
Which statement best represents why your customer visits your site?*
- We don’t have a clear idea
- They visit to get to know our brand
- They visit to get support on our products/services
- They visit to research and find the best product/service for their needs
- They visit to buy, or find where to buy, our products/services
Does your brand have a defined customer profile?*
- No, we do not have a defined customer profile
- No, but we have some idea of who our customer is
- Yes, we have a fair idea of who our ideal customer is
- Yes, we have more than 5 customer profiles
- Yes, we have less than 5 clear personas
- Yes, we have a clear single persona
Tell us about your inbound traffic channels:*
- We do not track which channels provide the highest converting customers
- We track what our site analytics application reports by default
- We setup custom traffic channel attribution, such as UTM tracking, but do not review the data
- We setup custom traffic channel attribution, such as UTM tracking, for some channels
- We setup custom traffic channel attribution, such as UTM tracking, for all channels
- We have robust information, track and manage customer conversions by traffic channel very often
Do you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value leads?*
- No
- Yes
Tell us about your customer acquisition costs:*
- We don’t know our customer acquisition costs
- We track overall customer acquisition costs only, and review them sometimes
- We track customer acquisition costs by channel and review frequently
Tell us about the trend of your customer acquistion costs:*
- We don’t calculate customer acquisition costs
- We track customer acquisition costs but don’t know if they are high or low
- Our customer acquisition costs are really high
- Our customer acquisition costs are stagnant
- Our customer acquisition costs are declining
- Our customer acquisition costs are declining rapidly
Tell us about your digital marketing return on investment:*
- We don’t know our ROI
- We know our ROI, but it doesn’t inform our marketing decisions
- We know the ROI and it is an important piece of our decision making process
Tell us about the depth of your digital marketing tactics?*
- We don’t utilize digital marketing
- We deploy a few digital marketing tactics
- We deploy some digital marketing tactics
- We deploy many varied digital marketing tactics

Category: Content Effectiveness (Lead Gen)
Step 4 of 7 (57% complete)
Describe the focus of your homepage content:*
- Our homepage lacks a clear focus
- Our homepage is focused on brand storytelling
- Our homepage is focused on promoting our latest products/services
- Our homepage is focused on promoting the top selling products/services
- Our homepage is focused on providing valuable information for the consumer
Tell us about the videos you have on product or service detail pages:*
- We don’t have videos
- We have some videos on our site but they are brand focused
- Our top products/services pages have a video
- We have at least one high quality video per product/service page
Tell us about your product or service description content:*
- Not all of our products/services have descriptions
- Our product/service descriptions are copied over from our print materials
- We have product/service descriptions, but they could use some improvement
- We have unique product/service descriptions with scannable key benefits
Our site features customer case studies & testimonials:*
- No
- Yes, but only for a handful of products/services
- Yes, for most products/services
- Yes, for all products/services
How often is your website content updated?*
- Our site content isn’t actively managed at the moment
- Our content is managed externally and inefficiently
- Our content is managed externally and efficiently
- Content changes can take a long time
- Our team makes content changes with some bottlenecks
- Our team makes content changes quickly
Is your site content search engine optimized?*
- Our site has not been optimized for search engines
- Yes, a few pages or pieces of content are optimized
- Yes, some pages and content are optimized
- Yes, most of the pages or content is optimized
- Yes, all pages and content is optimized for search engines
How often does customer feedback result in website content changes?*
- Never
- Rarely
- Sometimes
- Often
- Very often
Are you doing A/B testing of site content?*
- No, we do not test at all
- Yes, but we do very little or sporadic A/B or multivariate testing
- Yes, we do some A/B or multivariate testing
- Yes, we do lots of A/B or multivariate testing
To what degree are you leveraging personalization for site content?*
- What is site content personalization?
- We don’t do any personalization of content
- We don’t do any personalization but we want to
- We are collecting data to start content personalization
- We are doing simple personalization
- We are doing advanced personalization

Category: Conversion Effectiveness (Lead Gen)
Step 5 of 7 (71% complete)
Tell us about your conversion rate. Our conversion rate is…*
- Unknown
- Poor
- Needs improvement
- Average
- Great
- Awesome
How does your conversion rate compare to your industry average?*
- Unknown
- Poor
- Needs improvement
- Average
- Great
- Awesome
How would you describe the mobile experience of your site?*
- We are not really focused on mobile at this time
- We are not realizing the potential of mobile
- We are happy with mobile, but are looking to improve
- We have a well-crafted mobile experience that our customers love
Tell us about the impact of outside influences on website improvements:*
- We have no outside influences
- We sometimes look at outside sources for conversion improvement ideas
- We sometimes follow thought leaders and industry research, and sometimes adopt their best practices
- We follow various thought leaders and industry research, and adopt conversion best practices frequently
Does your site have multiple compelling conversion points?*
- Unknown
- No
- Yes
Are you actively testing conversion points and calls to action?*
- No, we do not test at all
- Yes, but we do very little or sporadic A/B or multivariate testing
- Yes, we do some A/B or multivariate testing
- Yes, we do lots of A/B or multivariate testing
Tell us about your on-site user experience testing:*
- We’ve never done any on-site user testing
- We’re not currently doing on-site user testing
- We test some pages with live users prior to launching
- We test most pages with live users prior to launching
- We test every page with live users prior to launching
Tell us about your site navigation effectiveness:*
- We don’t know if our navigation is effective or not
- We think our navigation is good but have never tested its effectiveness
- Site navigation helps customers accomplish their goals, and we test it frequently

Category: Repeat Conversion Effectiveness (Lead Gen)
Step 6 of 7 (86% complete)
What is your conversion funnel abandonment rate?*
- Unknown
- Too high
- High
- Acceptable
- Low
- Very low
Tell us about the lifetime value of a customer:*
- Unknown
- Very low, most people only buy from us once
- Low, sometimes we get repeat customers
- On par with industry average
- Better than industry average, most customers will purchase again
- Better than industry average, and customers purchase several times
Tell us about your post-conversion engagement with customers:*
- We do not engage with customers post-conversion
- We rarely engage with customers post-conversion
- We sometimes engage with customers post-conversion
- We have a broad engagement strategy with frequent points of communication
Tell us about your customer engagement to gain social proof:*
- We don’t collect social proof
- We rarely collect social proof, and when we do it does not end up on our website
- We rarely collect social proof, but when we do, it ends up on our website
- We sometimes collect social proof and feature it on our website
- We frequently collect social proof and feature it prominently in multiple areas of our website
Tell us how you up-sell customers after conversion:*
- We don’t upsell customers
- We rarely upsell customers
- We sometimes upsell customers, but we don’t have a process in place
- We usually upsell customers, but don’t always follow the same process or tactics
- We always upsell customers and have a defined process that aids this goal
Tell us how you utilize post-conversion customer feedback:*
- We dont solicit customer feedback
- Feedback from customers never results in site improvements
- Feedback from customers rarely results in site improvements
- Feedback from customers sometimes results in site improvements
- Feedback from customers frequently results in site improvements

Segmentation (Lead Gen)
Step 7 of 7

Please note: We’re asking for this information to be able to compare you to your peers. We’ve found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.
Annual revenue from online lead gen activities are in the range of:*
- Unwilling or unable to share at this time
- Less than $1,000,000
- $1,000,000 – $5,000,000
- $5,000,000 – $10,000,000
- $10,000,000 – $25,000,000
- $25,000,000+
Annual total company revenue (online & offline) are in the range of:*
- Unwilling or unable to share at this time
- Less than $1,000,000
- $1,000,000 – $5,000,000
- $5,000,000 – $10,000,000
- $10,000,000 – $25,000,000
- $25,000,000+
Tell us about your company stage. We have…*
- Minimal funding and are in startup mode
- Plenty of funding and are in startup mode
- Lack of resources and declining market share
- Lack of resources and good market share
- Plenty of resources and declining market share
- Plenty of resources and good market share
Tell us about your online revenue growth goals over the next year:*
- We’re not trying to grow online revenues this year
- 0% – 10% growth
- 10% – 20% growth
- 20% – 50% growth
- 50% – 100% growth
- 100%+ growth
Tell us about your recent growth trend. In the past 2 years your online revenues have grown…*
- Revenues have declined
- 0% – 10% growth
- 10% – 20% growth
- 20% – 50% growth
- 50% – 100% growth
- 100%+ growth

Category: Data Effectiveness (Subscriptions)
Step 2 of 7 (29% complete)
Tell us about the trends in your site traffic:*
- Significantly declining traffic
- Declining traffic
- Hit or miss traffic
- Satisfactory traffic
- Steadily growing traffic
- Rapidly growing traffic
Which metrics do you track (check all that apply):
- Net Promoter Score or similar
- Site Traffic and Pageviews
- Online Revenue
- Heatmaps
- Clickmaps
- Conversion Rate
How often are site analytics and metrics reviewed?*
- Never
- Quarterly
- Monthly
- Weekly
- Daily
- Real-time
How often do site analytics and metrics inform site changes?*
- Never
- Yearly
- Quarterly
- Monthly
- Weekly
- Always
Tell us about your decision making process to make changes when utilizing website data to improve results:*
- We don’t collect analytics data
- We do not have a formal process
- We have an ineffective process
- We have a formal process but it is not followed
- We have a formal process and it is sometimes followed
- We have a formal process and it is always followed
We have website performance goals in place*
- No, we do not have goals
- Yes, but goals are not clearly defined
- Yes, goals are somewhat defined
- Yes, goals are very clearly defined
- Yes, goals are very clearly defined and variances tracked
Tell us about how your website data is organized:*
- We do not have dashboards for our data
- We use multiple sources of data with no centralized dashboard
- We have a centralized dashboard
- We have a centralized dashboard that does variance analysis
Tell us about the accuracy of your data:*
- We do not trust our data and/or data sources
- We have little confidence in the integrity and accuracy of our data
- We have some confidence in the integrity and accuracy of our data
- We have 100% confidence in the integrity and accuracy of our data

Category: Customer Acquisition Effectiveness (Subscriptions)
Step 3 of 7 (43% complete)
Which statement best represents why your customer visits your site?*
- We don’t have a clear idea
- They visit to get to know our brand
- They visit to get support on their subscription
- They visit to research and find the best subscription offering for their needs
- They visit to buy a subscription
Does your brand have a defined customer profile?*
- No, we do not have a defined customer profile
- No, but we have some idea of who our customer is
- Yes, we have a fair idea of who our ideal customer is
- Yes, we have more than 5 customer profiles
- Yes, we have less than 5 clear personas
- Yes, we have a clear single persona
Tell us about your inbound traffic channels:*
- We do not track which channels provide the highest converting customers
- We track what our site analytics application reports by default
- We setup custom traffic channel attribution, such as UTM tracking, but do not review the data
- We setup custom traffic channel attribution, such as UTM tracking, for some channels
- We setup custom traffic channel attribution, such as UTM tracking, for all channels
- We have robust information, track and manage customer conversions by traffic channel very often
Do you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?*
- No
- Yes
Tell us about your customer acquisition costs:*
- We don’t know our customer acquisition costs
- We track overall customer acquisition costs only, and review them sometimes
- We track customer acquisition costs by channel and review frequently
Tell us about the trend of your customer acquistion costs:*
- We don’t calculate customer acquisition costs
- We track customer acquisition costs but don’t know if they are high or low
- Our customer acquisition costs are really high
- Our customer acquisition costs are stagnant
- Our customer acquisition costs are declining
- Our customer acquisition costs are declining rapidly
Tell us about your digital marketing return on investment:*
- We don’t know our ROI
- We know our ROI, but it doesn’t inform our marketing decisions
- We know the ROI and it is an important piece of our decision making process
Tell us about the depth of your digital marketing tactics?*
- We don’t utilize digital marketing
- We deploy a few digital marketing tactics
- We deploy some digital marketing tactics
- We deploy many varied digital marketing tactics

Category: Content Effectiveness (Subscriptions)
Step 4 of 7 (57% complete)
Describe the focus of your homepage content:*
- Our homepage lacks a clear focus
- Our homepage is focused on brand storytelling
- Our homepage is focused on promoting our latest subscription offerings
- Our homepage is focused on promoting the top selling subscriptions
- Our homepage is focused on providing valuable information for the consumer
Tell us about the videos you have on your subscription detail pages:*
- We don’t have videos
- We have some videos on our site but they are brand focused
- Our top subscription pages have a video
- We have at least one high quality video per subscription page
Tell us about your subscription offering description content:*
- Not all of our subscription offerings have descriptions
- Our subscription offering descriptions are copied over from our print materials
- We have subscription offering descriptions, but they could use some improvement
- We have unique subscription offering descriptions with scannable key benefits
Our site features customer ratings & reviews:*
- No
- Yes, but only for a handful of subscriptions
- Yes, for most subscriptions
- Yes, for all subscriptions
How often is your website content updated?*
- Our site content isn’t actively managed at the moment
- Our content is managed externally and inefficiently
- Our content is managed externally and efficiently
- Content changes can take a long time
- Our team makes content changes with some bottlenecks
- Our team makes content changes quickly
Is your site content search engine optimized?*
- Our site has not been optimized for search engines
- Yes, a few pages or pieces of content are optimized
- Yes, some pages and content are optimized
- Yes, most of the pages or content is optimized
- Yes, all pages and content is optimized for search engines
How often does customer feedback result in website content changes?*
- Never
- Rarely
- Sometimes
- Often
- Very often
Are you doing A/B testing of site content?*
- No, we do not test at all
- Yes, but we do very little or sporadic A/B or multivariate testing
- Yes, we do some A/B or multivariate testing
- Yes, we do lots of A/B or multivariate testing
To what degree are you leveraging personalization for site content?*
- What is site content personalization?
- We don’t do any personalization of content
- We don’t do any personalization but we want to
- We are collecting data to start content personalization
- We are doing simple personalization
- We are doing advanced personalization

Category: Conversion Effectiveness (Subscriptions)
Step 5 of 7 (71% complete)
Tell us about your conversion rate. Our conversion rate is…*
- Unknown
- Poor
- Needs improvement
- Average
- Great
- Awesome
How does your conversion rate compare to your industry average?*
- Unknown
- Poor
- Needs improvement
- Average
- Great
- Awesome
How would you describe the mobile experience of your site?*
- We are not really focused on mobile at this time
- We are not realizing the potential of mobile
- We are happy with mobile, but are looking to improve
- We have a well-crafted mobile experience that our customers love
Tell us about the impact of outside influences on website improvements:*
- We have no outside influences
- We sometimes look at outside sources for conversion improvement ideas
- We sometimes follow thought leaders and industry research, and sometimes adopt their best practices
- We follow various thought leaders and industry research, and adopt conversion best practices frequently
Does your site have multiple compelling conversion points?*
- Unknown
- No
- Yes
Are you actively testing conversion points and calls to action?*
- No, we do not test at all
- Yes, but we do very little or sporadic A/B or multivariate testing
- Yes, we do some A/B or multivariate testing
- Yes, we do lots of A/B or multivariate testing
Tell us about your on-site user experience testing:*
- We’ve never done any on-site user testing
- We’re not currently doing on-site user testing
- We test some pages with live users prior to launching
- We test most pages with live users prior to launching
- We test every page with live users prior to launching
Tell us about your site navigation effectiveness:*
- We don’t know if our navigation is effective or not
- We think our navigation is good but have never tested its effectiveness
- Site navigation helps customers accomplish their goals, and we test it frequently

Category: Repeat Conversion Effectiveness (Subscriptions)
Step 6 of 7 (86% complete)
What is your conversion funnel abandonment rate?*
- Unknown
- Too high
- High
- Acceptable
- Low
- Very low
Tell us about the lifetime value of a customer:*
- Unknown
- Very low, most people don’t renew their subscriptions
- Low, sometimes we get repeat customers
- On par with industry average
- Better than industry average, most customers will renew again
- Better than industry average, and customers renew frequently
Tell us about your post-conversion engagement with customers:*
- We do not engage with customers post-conversion
- We rarely engage with customers post-conversion
- We sometimes engage with customers post-conversion
- We have a broad engagement strategy with frequent points of communication
Tell us about your customer engagement to gain social proof:*
- We don’t collect social proof
- We rarely collect social proof, and when we do it does not end up on our website
- We rarely collect social proof, but when we do, it ends up on our website
- We sometimes collect social proof and feature it on our website
- We frequently collect social proof and feature it prominently in multiple areas of our website
Tell us how you up-sell customers after conversion:*
- We don’t upsell customers
- We rarely upsell customers
- We sometimes upsell customers, but we don’t have a process in place
- We usually upsell customers, but don’t always follow the same process or tactics
- We always upsell customers and have a defined process that aids this goal
Tell us how you utilize post-conversion customer feedback:*
- We dont solicit customer feedback
- Feedback from customers never results in site improvements
- Feedback from customers rarely results in site improvements
- Feedback from customers sometimes results in site improvements
- Feedback from customers frequently results in site improvements

Segmentation (Subscriptions)
Step 7 of 7

Please note: We’re asking for this information to be able to compare you to your peers. We’ve found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.
Annual revenue from subscription-based services are in the range of:*
- Unwilling or unable to share at this time
- Less than $1,000,000
- $1,000,000 – $5,000,000
- $5,000,000 – $10,000,000
- $10,000,000 – $25,000,000
- $25,000,000+
Annual total company revenue (online & offline) are in the range of:*
- Unwilling or unable to share at this time
- Less than $1,000,000
- $1,000,000 – $5,000,000
- $5,000,000 – $10,000,000
- $10,000,000 – $25,000,000
- $25,000,000+
Tell us about your company stage. We have…*
- Minimal funding and are in startup mode
- Plenty of funding and are in startup mode
- Lack of resources and declining market share
- Lack of resources and good market share
- Plenty of resources and declining market share
- Plenty of resources and good market share
Tell us about your online revenue growth goals over the next year:*
- We’re not trying to grow online revenues this year
- 0% – 10% growth
- 10% – 20% growth
- 20% – 50% growth
- 50% – 100% growth
- 100%+ growth
Tell us about your recent growth trend. In the past 2 years your online revenues have grown…*
- Revenues have declined
- 0% – 10% growth
- 10% – 20% growth
- 20% – 50% growth
- 50% – 100% growth
- 100%+ growth

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