Hello! We've detected your browser is not allowing JavaScript to run. Please know that some functionality may not work on this site without JavaScript, including forms, and the site may appear to be broken at times. Site InformationThe Stuck Score™ questions will take about 10 minutes to complete. Any information you provide is kept strictly confidential and not used for any other purpose than to calculate your Stuck Score™.First Name*Last Name*Email* Company*Phone*Website*Please make sure your website starts with http:// or https:// Region*Select region...North AmericaEuropeAustraliaAsiaSouth AmericaAfricaOpt-In Subscribe to receive email updates from The Good Site GoalStep 1 of 7The main goal of your website is to:*Sell online (e-commerce)Generate leadsSign up subscribers or sell subscription-based services Category: Data Effectiveness (E-Commerce)Step 2 of 7 (29% complete)Tell us about the trends in your site traffic:*Significantly declining trafficDeclining trafficHit or miss trafficSatisfactory trafficSteadily growing trafficRapidly growing trafficWhich metrics do you track (check all that apply): Net Promoter Score or similar Site Traffic and Pageviews Online Revenue Heatmaps Clickmaps Conversion Rate How often are site analytics and metrics reviewed?*NeverQuarterlyMonthlyWeeklyDailyReal-timeHow often do site analytics and metrics inform site changes?*NeverYearlyQuarterlyMonthlyWeeklyAlwaysTell us about your decision making process to make changes when utilizing website data to improve results:*We don't collect analytics dataWe do not have a formal processWe have an ineffective processWe have a formal process but it is not followedWe have a formal process and it is sometimes followedWe have a formal process and it is always followedWe have website performance goals in place*No, we do not have goalsYes, but goals are not clearly definedYes, goals are somewhat definedYes, goals are very clearly definedYes, goals are very clearly defined and variances trackedTell us about how your website data is organized:*We do not have dashboards for our dataWe use multiple sources of data with no centralized dashboardWe have a centralized dashboardWe have a centralized dashboard that does variance analysisTell us about the accuracy of your data:*We do not trust our data and/or data sourcesWe have little confidence in the integrity and accuracy of our dataWe have some confidence in the integrity and accuracy of our dataWe have 100% confidence in the integrity and accuracy of our data Category: Customer Acquisition Effectiveness (E-Commerce)Step 3 of 7 (43% complete)Which statement best represents why your customer visits your site?*We don’t have a clear ideaThey visit to get to know our brandThey visit to get support on our productsThey visit to research and find the best product for their needsThey visit to buy, or find where to buy, our productsDoes your brand have a defined customer profile?*No, we do not have a defined customer profileNo, but we have some idea of who our customer isYes, we have a fair idea of who our ideal customer isYes, we have more than 5 customer profilesYes, we have less than 5 clear personasYes, we have a clear single personaTell us about your inbound traffic channels:*We do not track which channels provide the highest converting customersWe track what our site analytics application reports by defaultWe setup custom traffic channel attribution, such as UTM tracking, but do not review the dataWe setup custom traffic channel attribution, such as UTM tracking, for some channelsWe setup custom traffic channel attribution, such as UTM tracking, for all channelsWe have robust information, track and manage customer conversions by traffic channel very oftenDo you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?*NoYesTell us about your customer acquisition costs:*We don't know our customer acquisition costsWe track overall customer acquisition costs only, and review them sometimesWe track customer acquisition costs by channel and review frequentlyTell us about the trend of your customer acquisition costs:*We don't calculate customer acquisition costsWe track customer acquisition costs but don't know if they are high or lowOur customer acquisition costs are really highOur customer acquisition costs are stagnantOur customer acquisition costs are decliningOur customer acquisition costs are declining rapidlyTell us about your digital marketing return on investment:*We don't know our ROIWe know our ROI, but it doesn't inform our marketing decisionsWe know the ROI and it is an important piece of our decision making processTell us about the depth of your digital marketing tactics?*We don't utilize digital marketingWe deploy a few digital marketing tacticsWe deploy some digital marketing tacticsWe deploy many varied digital marketing tactics Category: Content Effectiveness (E-Commerce)Step 4 of 7 (57% complete)Describe the focus of your homepage content:*Our homepage lacks a clear focusOur homepage is focused on brand storytellingOur homepage is focused on promoting our latest productsOur homepage is focused on promoting the top selling productsOur homepage is focused on providing valuable information for the consumerTell us about the videos you have on product detail pages:*We don't have videosWe have some videos on our site but they are brand focusedOur top products pages have a videoWe have at least one high quality video per product pageTell us about your product description content:*Not all of our products have descriptionsOur product descriptions are copied over from our print materialsWe have product descriptions, but they could use some improvementWe have unique product descriptions with scannable key benefitsOur site features customer ratings & reviews:*NoYes, but only for a handful of products or servicesYes, for most products or servicesYes, for all products or servicesHow often is your website content updated?*Our site content isn’t actively managed at the momentOur content is managed externally and inefficientlyOur content is managed externally and efficientlyContent changes can take a long timeOur team makes content changes with some bottlenecksOur team makes content changes quicklyIs your site content search engine optimized?*Our site has not been optimized for search enginesYes, a few pages or pieces of content are optimizedYes, some pages and content are optimizedYes, most of the pages or content is optimizedYes, all pages and content is optimized for search enginesHow often does customer feedback result in website content changes?*NeverRarelySometimesOftenVery oftenAre you doing A/B testing of site content?*No, we do not test at allYes, but we do very little or sporadic A/B or multivariate testingYes, we do some A/B or multivariate testingYes, we do lots of A/B or multivariate testingTo what degree are you leveraging personalization for site content?*What is site content personalization?We don't do any personalization of contentWe don't do any personalization but we want toWe are collecting data to start content personalizationWe are doing simple personalizationWe are doing advanced personalization Category: Conversion Effectiveness (E-Commerce)Step 5 of 7 (71% complete)Tell us about your conversion rate. Our conversion rate is...*UnknownPoorNeeds improvementAverageGreatAwesomeHow does your conversion rate compare to your industry average?*UnknownPoorNeeds improvementAverageGreatAwesomeHow would you describe the mobile experience of your site?*We are not really focused on mobile at this timeWe are not realizing the potential of mobileWe are happy with mobile, but are looking to improveWe have a well-crafted mobile experience that our customers loveTell us about the impact of outside influences on website improvements:*We have no outside influencesWe sometimes look at outside sources for conversion improvement ideasWe sometimes follow thought leaders and industry research, and sometimes adopt their best practicesWe follow various thought leaders and industry research, and adopt conversion best practices frequentlyDoes your site have multiple compelling conversion points?*UnknownNoYesAre you actively testing conversion points and calls to action?*No, we do not test at allYes, but we do very little or sporadic A/B or multivariate testingYes, we do some A/B or multivariate testingYes, we do lots of A/B or multivariate testingTell us about your on-site user experience testing:*We've never done any on-site user testingWe're not currently doing on-site user testingWe test some pages with live users prior to launchingWe test most pages with live users prior to launchingWe test every page with live users prior to launchingTell us about your site navigation effectiveness:*We don't know if our navigation is effective or notWe think our navigation is good but have never tested its effectivenessSite navigation helps customers accomplish their goals, and we test it frequently Category: Repeat Conversion Effectiveness (E-Commerce)Step 6 of 7 (86% complete)What is your conversion funnel abandonment rate?*UnknownToo highHighAcceptableLowVery lowTell us about the lifetime value of a customer:*UnknownVery low, most people only buy from us onceLow, sometimes we get repeat customersOn par with industry averageBetter than industry average, most customers will purchase againBetter than industry average, and customers purchase several timesTell us about your post-purchase engagement with customers:*We do not engage with customers post-purchaseWe rarely engage with customers post-purchaseWe sometimes engage with customers post-purchaseWe have a broad engagement strategy with frequent points of communicationTell us about your customer engagement to gain social proof:*We don't collect social proofWe rarely collect social proof, and when we do it does not end up on our websiteWe rarely collect social proof, but when we do, it ends up on our websiteWe sometimes collect social proof and feature it on our websiteWe frequently collect social proof and feature it prominently in multiple areas of our websiteTell us how you up-sell customers after conversion:*We don't upsell customersWe rarely upsell customersWe sometimes upsell customers, but we don't have a process in placeWe usually upsell customers, but don't always follow the same process or tacticsWe always upsell customers and have a defined process that aids this goalTell us how you utilize post-conversion customer feedback:*We dont solicit customer feedbackFeedback from customers never results in site improvementsFeedback from customers rarely results in site improvementsFeedback from customers sometimes results in site improvementsFeedback from customers frequently results in site improvements Segmentation (E-Commerce)Step 7 of 7 Please note: We're asking for this information to be able to compare you to your peers. We've found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.Annual revenue from online sales are in the range of:*Unwilling or unable to share at this timeLess than $1,000,000$1,000,000 - $5,000,000$5,000,000 - $10,000,000$10,000,000 - $25,000,000$25,000,000+Annual total company revenue (online & offline) are in the range of:*Unwilling or unable to share at this timeLess than $1,000,000$1,000,000 - $5,000,000$5,000,000 - $10,000,000$10,000,000 - $25,000,000$25,000,000+Tell us about your company stage. We have...*Minimal funding and are in startup modePlenty of funding and are in startup modeLack of resources and declining market shareLack of resources and good market sharePlenty of resources and declining market sharePlenty of resources and good market shareTell us about your online revenue growth goals over the next year:*We're not trying to grow online revenues this year0% - 10% growth10% - 20% growth20% - 50% growth50% - 100% growth100%+ growthTell us about your recent growth trend. In the past 2 years your online revenues have grown...*Revenues have declined0% - 10% growth10% - 20% growth20% - 50% growth50% - 100% growth100%+ growth Category: Data Effectiveness (Lead Gen)Step 2 of 7 (29% complete)Tell us about the trends in your site traffic:*Significantly declining trafficDeclining trafficHit or miss trafficSatisfactory trafficSteadily growing trafficRapidly growing trafficWhich metrics do you track (check all that apply): Net Promoter Score or similar Site Traffic and Pageviews Online Revenue Heatmaps Clickmaps Conversion Rate How often are site analytics and metrics reviewed?*NeverQuarterlyMonthlyWeeklyDailyReal-timeHow often do site analytics and metrics inform site changes?*NeverYearlyQuarterlyMonthlyWeeklyAlwaysTell us about your decision making process to make changes when utilizing website data to improve results:*We don't collect analytics dataWe do not have a formal processWe have an ineffective processWe have a formal process but it is not followedWe have a formal process and it is sometimes followedWe have a formal process and it is always followedWe have website performance goals in place*No, we do not have goalsYes, but goals are not clearly definedYes, goals are somewhat definedYes, goals are very clearly definedYes, goals are very clearly defined and variances trackedTell us about how your website data is organized:*We do not have dashboards for our dataWe use multiple sources of data with no centralized dashboardWe have a centralized dashboardWe have a centralized dashboard that does variance analysisTell us about the accuracy of your data:*We do not trust our data and/or data sourcesWe have little confidence in the integrity and accuracy of our dataWe have some confidence in the integrity and accuracy of our dataWe have 100% confidence in the integrity and accuracy of our data Category: Customer Acquisition Effectiveness (Lead Gen)Step 3 of 7 (43% complete)Which statement best represents why your customer visits your site?*We don’t have a clear ideaThey visit to get to know our brandThey visit to get support on our products/servicesThey visit to research and find the best product/service for their needsThey visit to buy, or find where to buy, our products/servicesDoes your brand have a defined customer profile?*No, we do not have a defined customer profileNo, but we have some idea of who our customer isYes, we have a fair idea of who our ideal customer isYes, we have more than 5 customer profilesYes, we have less than 5 clear personasYes, we have a clear single personaTell us about your inbound traffic channels:*We do not track which channels provide the highest converting customersWe track what our site analytics application reports by defaultWe setup custom traffic channel attribution, such as UTM tracking, but do not review the dataWe setup custom traffic channel attribution, such as UTM tracking, for some channelsWe setup custom traffic channel attribution, such as UTM tracking, for all channelsWe have robust information, track and manage customer conversions by traffic channel very oftenDo you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value leads?*NoYesTell us about your customer acquisition costs:*We don't know our customer acquisition costsWe track overall customer acquisition costs only, and review them sometimesWe track customer acquisition costs by channel and review frequentlyTell us about the trend of your customer acquistion costs:*We don't calculate customer acquisition costsWe track customer acquisition costs but don't know if they are high or lowOur customer acquisition costs are really highOur customer acquisition costs are stagnantOur customer acquisition costs are decliningOur customer acquisition costs are declining rapidlyTell us about your digital marketing return on investment:*We don't know our ROIWe know our ROI, but it doesn't inform our marketing decisionsWe know the ROI and it is an important piece of our decision making processTell us about the depth of your digital marketing tactics?*We don't utilize digital marketingWe deploy a few digital marketing tacticsWe deploy some digital marketing tacticsWe deploy many varied digital marketing tactics Category: Content Effectiveness (Lead Gen)Step 4 of 7 (57% complete)Describe the focus of your homepage content:*Our homepage lacks a clear focusOur homepage is focused on brand storytellingOur homepage is focused on promoting our latest products/servicesOur homepage is focused on promoting the top selling products/servicesOur homepage is focused on providing valuable information for the consumerTell us about the videos you have on product or service detail pages:*We don't have videosWe have some videos on our site but they are brand focusedOur top products/services pages have a videoWe have at least one high quality video per product/service pageTell us about your product or service description content:*Not all of our products/services have descriptionsOur product/service descriptions are copied over from our print materialsWe have product/service descriptions, but they could use some improvementWe have unique product/service descriptions with scannable key benefitsOur site features customer case studies & testimonials:*NoYes, but only for a handful of products/servicesYes, for most products/servicesYes, for all products/servicesHow often is your website content updated?*Our site content isn’t actively managed at the momentOur content is managed externally and inefficientlyOur content is managed externally and efficientlyContent changes can take a long timeOur team makes content changes with some bottlenecksOur team makes content changes quicklyIs your site content search engine optimized?*Our site has not been optimized for search enginesYes, a few pages or pieces of content are optimizedYes, some pages and content are optimizedYes, most of the pages or content is optimizedYes, all pages and content is optimized for search enginesHow often does customer feedback result in website content changes?*NeverRarelySometimesOftenVery oftenAre you doing A/B testing of site content?*No, we do not test at allYes, but we do very little or sporadic A/B or multivariate testingYes, we do some A/B or multivariate testingYes, we do lots of A/B or multivariate testingTo what degree are you leveraging personalization for site content?*What is site content personalization?We don't do any personalization of contentWe don't do any personalization but we want toWe are collecting data to start content personalizationWe are doing simple personalizationWe are doing advanced personalization Category: Conversion Effectiveness (Lead Gen)Step 5 of 7 (71% complete)Tell us about your conversion rate. Our conversion rate is...*UnknownPoorNeeds improvementAverageGreatAwesomeHow does your conversion rate compare to your industry average?*UnknownPoorNeeds improvementAverageGreatAwesomeHow would you describe the mobile experience of your site?*We are not really focused on mobile at this timeWe are not realizing the potential of mobileWe are happy with mobile, but are looking to improveWe have a well-crafted mobile experience that our customers loveTell us about the impact of outside influences on website improvements:*We have no outside influencesWe sometimes look at outside sources for conversion improvement ideasWe sometimes follow thought leaders and industry research, and sometimes adopt their best practicesWe follow various thought leaders and industry research, and adopt conversion best practices frequentlyDoes your site have multiple compelling conversion points?*UnknownNoYesAre you actively testing conversion points and calls to action?*No, we do not test at allYes, but we do very little or sporadic A/B or multivariate testingYes, we do some A/B or multivariate testingYes, we do lots of A/B or multivariate testingTell us about your on-site user experience testing:*We've never done any on-site user testingWe're not currently doing on-site user testingWe test some pages with live users prior to launchingWe test most pages with live users prior to launchingWe test every page with live users prior to launchingTell us about your site navigation effectiveness:*We don't know if our navigation is effective or notWe think our navigation is good but have never tested its effectivenessSite navigation helps customers accomplish their goals, and we test it frequently Category: Repeat Conversion Effectiveness (Lead Gen)Step 6 of 7 (86% complete)What is your conversion funnel abandonment rate?*UnknownToo highHighAcceptableLowVery lowTell us about the lifetime value of a customer:*UnknownVery low, most people only buy from us onceLow, sometimes we get repeat customersOn par with industry averageBetter than industry average, most customers will purchase againBetter than industry average, and customers purchase several timesTell us about your post-conversion engagement with customers:*We do not engage with customers post-conversionWe rarely engage with customers post-conversionWe sometimes engage with customers post-conversionWe have a broad engagement strategy with frequent points of communicationTell us about your customer engagement to gain social proof:*We don't collect social proofWe rarely collect social proof, and when we do it does not end up on our websiteWe rarely collect social proof, but when we do, it ends up on our websiteWe sometimes collect social proof and feature it on our websiteWe frequently collect social proof and feature it prominently in multiple areas of our websiteTell us how you up-sell customers after conversion:*We don't upsell customersWe rarely upsell customersWe sometimes upsell customers, but we don't have a process in placeWe usually upsell customers, but don't always follow the same process or tacticsWe always upsell customers and have a defined process that aids this goalTell us how you utilize post-conversion customer feedback:*We dont solicit customer feedbackFeedback from customers never results in site improvementsFeedback from customers rarely results in site improvementsFeedback from customers sometimes results in site improvementsFeedback from customers frequently results in site improvements Segmentation (Lead Gen)Step 7 of 7 Please note: We're asking for this information to be able to compare you to your peers. We've found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.Annual revenue from online lead gen activities are in the range of:*Unwilling or unable to share at this timeLess than $1,000,000$1,000,000 - $5,000,000$5,000,000 - $10,000,000$10,000,000 - $25,000,000$25,000,000+Annual total company revenue (online & offline) are in the range of:*Unwilling or unable to share at this timeLess than $1,000,000$1,000,000 - $5,000,000$5,000,000 - $10,000,000$10,000,000 - $25,000,000$25,000,000+Tell us about your company stage. We have...*Minimal funding and are in startup modePlenty of funding and are in startup modeLack of resources and declining market shareLack of resources and good market sharePlenty of resources and declining market sharePlenty of resources and good market shareTell us about your online revenue growth goals over the next year:*We're not trying to grow online revenues this year0% - 10% growth10% - 20% growth20% - 50% growth50% - 100% growth100%+ growthTell us about your recent growth trend. In the past 2 years your online revenues have grown...*Revenues have declined0% - 10% growth10% - 20% growth20% - 50% growth50% - 100% growth100%+ growth Category: Data Effectiveness (Subscriptions)Step 2 of 7 (29% complete)Tell us about the trends in your site traffic:*Significantly declining trafficDeclining trafficHit or miss trafficSatisfactory trafficSteadily growing trafficRapidly growing trafficWhich metrics do you track (check all that apply): Net Promoter Score or similar Site Traffic and Pageviews Online Revenue Heatmaps Clickmaps Conversion Rate How often are site analytics and metrics reviewed?*NeverQuarterlyMonthlyWeeklyDailyReal-timeHow often do site analytics and metrics inform site changes?*NeverYearlyQuarterlyMonthlyWeeklyAlwaysTell us about your decision making process to make changes when utilizing website data to improve results:*We don't collect analytics dataWe do not have a formal processWe have an ineffective processWe have a formal process but it is not followedWe have a formal process and it is sometimes followedWe have a formal process and it is always followedWe have website performance goals in place*No, we do not have goalsYes, but goals are not clearly definedYes, goals are somewhat definedYes, goals are very clearly definedYes, goals are very clearly defined and variances trackedTell us about how your website data is organized:*We do not have dashboards for our dataWe use multiple sources of data with no centralized dashboardWe have a centralized dashboardWe have a centralized dashboard that does variance analysisTell us about the accuracy of your data:*We do not trust our data and/or data sourcesWe have little confidence in the integrity and accuracy of our dataWe have some confidence in the integrity and accuracy of our dataWe have 100% confidence in the integrity and accuracy of our data Category: Customer Acquisition Effectiveness (Subscriptions)Step 3 of 7 (43% complete)Which statement best represents why your customer visits your site?*We don’t have a clear ideaThey visit to get to know our brandThey visit to get support on their subscriptionThey visit to research and find the best subscription offering for their needsThey visit to buy a subscriptionDoes your brand have a defined customer profile?*No, we do not have a defined customer profileNo, but we have some idea of who our customer isYes, we have a fair idea of who our ideal customer isYes, we have more than 5 customer profilesYes, we have less than 5 clear personasYes, we have a clear single personaTell us about your inbound traffic channels:*We do not track which channels provide the highest converting customersWe track what our site analytics application reports by defaultWe setup custom traffic channel attribution, such as UTM tracking, but do not review the dataWe setup custom traffic channel attribution, such as UTM tracking, for some channelsWe setup custom traffic channel attribution, such as UTM tracking, for all channelsWe have robust information, track and manage customer conversions by traffic channel very oftenDo you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?*NoYesTell us about your customer acquisition costs:*We don't know our customer acquisition costsWe track overall customer acquisition costs only, and review them sometimesWe track customer acquisition costs by channel and review frequentlyTell us about the trend of your customer acquistion costs:*We don't calculate customer acquisition costsWe track customer acquisition costs but don't know if they are high or lowOur customer acquisition costs are really highOur customer acquisition costs are stagnantOur customer acquisition costs are decliningOur customer acquisition costs are declining rapidlyTell us about your digital marketing return on investment:*We don't know our ROIWe know our ROI, but it doesn't inform our marketing decisionsWe know the ROI and it is an important piece of our decision making processTell us about the depth of your digital marketing tactics?*We don't utilize digital marketingWe deploy a few digital marketing tacticsWe deploy some digital marketing tacticsWe deploy many varied digital marketing tactics Category: Content Effectiveness (Subscriptions)Step 4 of 7 (57% complete)Describe the focus of your homepage content:*Our homepage lacks a clear focusOur homepage is focused on brand storytellingOur homepage is focused on promoting our latest subscription offeringsOur homepage is focused on promoting the top selling subscriptionsOur homepage is focused on providing valuable information for the consumerTell us about the videos you have on your subscription detail pages:*We don't have videosWe have some videos on our site but they are brand focusedOur top subscription pages have a videoWe have at least one high quality video per subscription pageTell us about your subscription offering description content:*Not all of our subscription offerings have descriptionsOur subscription offering descriptions are copied over from our print materialsWe have subscription offering descriptions, but they could use some improvementWe have unique subscription offering descriptions with scannable key benefitsOur site features customer ratings & reviews:*NoYes, but only for a handful of subscriptionsYes, for most subscriptionsYes, for all subscriptionsHow often is your website content updated?*Our site content isn’t actively managed at the momentOur content is managed externally and inefficientlyOur content is managed externally and efficientlyContent changes can take a long timeOur team makes content changes with some bottlenecksOur team makes content changes quicklyIs your site content search engine optimized?*Our site has not been optimized for search enginesYes, a few pages or pieces of content are optimizedYes, some pages and content are optimizedYes, most of the pages or content is optimizedYes, all pages and content is optimized for search enginesHow often does customer feedback result in website content changes?*NeverRarelySometimesOftenVery oftenAre you doing A/B testing of site content?*No, we do not test at allYes, but we do very little or sporadic A/B or multivariate testingYes, we do some A/B or multivariate testingYes, we do lots of A/B or multivariate testingTo what degree are you leveraging personalization for site content?*What is site content personalization?We don't do any personalization of contentWe don't do any personalization but we want toWe are collecting data to start content personalizationWe are doing simple personalizationWe are doing advanced personalization Category: Conversion Effectiveness (Subscriptions)Step 5 of 7 (71% complete)Tell us about your conversion rate. Our conversion rate is...*UnknownPoorNeeds improvementAverageGreatAwesomeHow does your conversion rate compare to your industry average?*UnknownPoorNeeds improvementAverageGreatAwesomeHow would you describe the mobile experience of your site?*We are not really focused on mobile at this timeWe are not realizing the potential of mobileWe are happy with mobile, but are looking to improveWe have a well-crafted mobile experience that our customers loveTell us about the impact of outside influences on website improvements:*We have no outside influencesWe sometimes look at outside sources for conversion improvement ideasWe sometimes follow thought leaders and industry research, and sometimes adopt their best practicesWe follow various thought leaders and industry research, and adopt conversion best practices frequentlyDoes your site have multiple compelling conversion points?*UnknownNoYesAre you actively testing conversion points and calls to action?*No, we do not test at allYes, but we do very little or sporadic A/B or multivariate testingYes, we do some A/B or multivariate testingYes, we do lots of A/B or multivariate testingTell us about your on-site user experience testing:*We've never done any on-site user testingWe're not currently doing on-site user testingWe test some pages with live users prior to launchingWe test most pages with live users prior to launchingWe test every page with live users prior to launchingTell us about your site navigation effectiveness:*We don't know if our navigation is effective or notWe think our navigation is good but have never tested its effectivenessSite navigation helps customers accomplish their goals, and we test it frequently Category: Repeat Conversion Effectiveness (Subscriptions)Step 6 of 7 (86% complete)What is your conversion funnel abandonment rate?*UnknownToo highHighAcceptableLowVery lowTell us about the lifetime value of a customer:*UnknownVery low, most people don't renew their subscriptionsLow, sometimes we get repeat customersOn par with industry averageBetter than industry average, most customers will renew againBetter than industry average, and customers renew frequentlyTell us about your post-conversion engagement with customers:*We do not engage with customers post-conversionWe rarely engage with customers post-conversionWe sometimes engage with customers post-conversionWe have a broad engagement strategy with frequent points of communicationTell us about your customer engagement to gain social proof:*We don't collect social proofWe rarely collect social proof, and when we do it does not end up on our websiteWe rarely collect social proof, but when we do, it ends up on our websiteWe sometimes collect social proof and feature it on our websiteWe frequently collect social proof and feature it prominently in multiple areas of our websiteTell us how you up-sell customers after conversion:*We don't upsell customersWe rarely upsell customersWe sometimes upsell customers, but we don't have a process in placeWe usually upsell customers, but don't always follow the same process or tacticsWe always upsell customers and have a defined process that aids this goalTell us how you utilize post-conversion customer feedback:*We dont solicit customer feedbackFeedback from customers never results in site improvementsFeedback from customers rarely results in site improvementsFeedback from customers sometimes results in site improvementsFeedback from customers frequently results in site improvements Segmentation (Subscriptions)Step 7 of 7 Please note: We're asking for this information to be able to compare you to your peers. We've found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.Annual revenue from subscription-based services are in the range of:*Unwilling or unable to share at this timeLess than $1,000,000$1,000,000 - $5,000,000$5,000,000 - $10,000,000$10,000,000 - $25,000,000$25,000,000+Annual total company revenue (online & offline) are in the range of:*Unwilling or unable to share at this timeLess than $1,000,000$1,000,000 - $5,000,000$5,000,000 - $10,000,000$10,000,000 - $25,000,000$25,000,000+Tell us about your company stage. We have...*Minimal funding and are in startup modePlenty of funding and are in startup modeLack of resources and declining market shareLack of resources and good market sharePlenty of resources and declining market sharePlenty of resources and good market shareTell us about your online revenue growth goals over the next year:*We're not trying to grow online revenues this year0% - 10% growth10% - 20% growth20% - 50% growth50% - 100% growth100%+ growthTell us about your recent growth trend. In the past 2 years your online revenues have grown...*Revenues have declined0% - 10% growth10% - 20% growth20% - 50% growth50% - 100% growth100%+ growth
The Good
The Good