Site InformationThe Stuck Score™ questions will take about 10 minutes to complete. Any information you provide is kept strictly confidential and not used for any other purpose than to calculate your Stuck Score™.First Name*Last Name*Email* Company*Phone*Website*Please make sure your website starts with http:// or https:// Region*Select region…North AmericaEuropeAustraliaAsiaSouth AmericaAfricaOpt-In Subscribe to receive email updates from The Good Site GoalStep 1 of 7The main goal of your website is to:* Sell online (e-commerce) Generate leads Sign up subscribers or sell subscription-based services Category: Data Effectiveness (E-Commerce)Step 2 of 7 (29% complete)Tell us about the trends in your site traffic:* Significantly declining traffic Declining traffic Hit or miss traffic Satisfactory traffic Steadily growing traffic Rapidly growing traffic Which metrics do you track (check all that apply): Net Promoter Score or similar Site Traffic and Pageviews Online Revenue Heatmaps Clickmaps Conversion Rate How often are site analytics and metrics reviewed?* Never Quarterly Monthly Weekly Daily Real-time How often do site analytics and metrics inform site changes?* Never Yearly Quarterly Monthly Weekly Always Tell us about your decision making process to make changes when utilizing website data to improve results:* We don’t collect analytics data We do not have a formal process We have an ineffective process We have a formal process but it is not followed We have a formal process and it is sometimes followed We have a formal process and it is always followed We have website performance goals in place* No, we do not have goals Yes, but goals are not clearly defined Yes, goals are somewhat defined Yes, goals are very clearly defined Yes, goals are very clearly defined and variances tracked Tell us about how your website data is organized:* We do not have dashboards for our data We use multiple sources of data with no centralized dashboard We have a centralized dashboard We have a centralized dashboard that does variance analysis Tell us about the accuracy of your data:* We do not trust our data and/or data sources We have little confidence in the integrity and accuracy of our data We have some confidence in the integrity and accuracy of our data We have 100% confidence in the integrity and accuracy of our data Category: Customer Acquisition Effectiveness (E-Commerce)Step 3 of 7 (43% complete)Which statement best represents why your customer visits your site?* We don’t have a clear idea They visit to get to know our brand They visit to get support on our products They visit to research and find the best product for their needs They visit to buy, or find where to buy, our products Does your brand have a defined customer profile?* No, we do not have a defined customer profile No, but we have some idea of who our customer is Yes, we have a fair idea of who our ideal customer is Yes, we have more than 5 customer profiles Yes, we have less than 5 clear personas Yes, we have a clear single persona Tell us about your inbound traffic channels:* We do not track which channels provide the highest converting customers We track what our site analytics application reports by default We setup custom traffic channel attribution, such as UTM tracking, but do not review the data We setup custom traffic channel attribution, such as UTM tracking, for some channels We setup custom traffic channel attribution, such as UTM tracking, for all channels We have robust information, track and manage customer conversions by traffic channel very often Do you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?* No Yes Tell us about your customer acquisition costs:* We don’t know our customer acquisition costs We track overall customer acquisition costs only, and review them sometimes We track customer acquisition costs by channel and review frequently Tell us about the trend of your customer acquisition costs:* We don’t calculate customer acquisition costs We track customer acquisition costs but don’t know if they are high or low Our customer acquisition costs are really high Our customer acquisition costs are stagnant Our customer acquisition costs are declining Our customer acquisition costs are declining rapidly Tell us about your digital marketing return on investment:* We don’t know our ROI We know our ROI, but it doesn’t inform our marketing decisions We know the ROI and it is an important piece of our decision making process Tell us about the depth of your digital marketing tactics?* We don’t utilize digital marketing We deploy a few digital marketing tactics We deploy some digital marketing tactics We deploy many varied digital marketing tactics Category: Content Effectiveness (E-Commerce)Step 4 of 7 (57% complete)Describe the focus of your homepage content:* Our homepage lacks a clear focus Our homepage is focused on brand storytelling Our homepage is focused on promoting our latest products Our homepage is focused on promoting the top selling products Our homepage is focused on providing valuable information for the consumer Tell us about the videos you have on product detail pages:* We don’t have videos We have some videos on our site but they are brand focused Our top products pages have a video We have at least one high quality video per product page Tell us about your product description content:* Not all of our products have descriptions Our product descriptions are copied over from our print materials We have product descriptions, but they could use some improvement We have unique product descriptions with scannable key benefits Our site features customer ratings & reviews:* No Yes, but only for a handful of products or services Yes, for most products or services Yes, for all products or services How often is your website content updated?* Our site content isn’t actively managed at the moment Our content is managed externally and inefficiently Our content is managed externally and efficiently Content changes can take a long time Our team makes content changes with some bottlenecks Our team makes content changes quickly Is your site content search engine optimized?* Our site has not been optimized for search engines Yes, a few pages or pieces of content are optimized Yes, some pages and content are optimized Yes, most of the pages or content is optimized Yes, all pages and content is optimized for search engines How often does customer feedback result in website content changes?* Never Rarely Sometimes Often Very often Are you doing A/B testing of site content?* No, we do not test at all Yes, but we do very little or sporadic A/B or multivariate testing Yes, we do some A/B or multivariate testing Yes, we do lots of A/B or multivariate testing To what degree are you leveraging personalization for site content?* What is site content personalization? We don’t do any personalization of content We don’t do any personalization but we want to We are collecting data to start content personalization We are doing simple personalization We are doing advanced personalization Category: Conversion Effectiveness (E-Commerce)Step 5 of 7 (71% complete)Tell us about your conversion rate. Our conversion rate is…* Unknown Poor Needs improvement Average Great Awesome How does your conversion rate compare to your industry average?* Unknown Poor Needs improvement Average Great Awesome How would you describe the mobile experience of your site?* We are not really focused on mobile at this time We are not realizing the potential of mobile We are happy with mobile, but are looking to improve We have a well-crafted mobile experience that our customers love Tell us about the impact of outside influences on website improvements:* We have no outside influences We sometimes look at outside sources for conversion improvement ideas We sometimes follow thought leaders and industry research, and sometimes adopt their best practices We follow various thought leaders and industry research, and adopt conversion best practices frequently Does your site have multiple compelling conversion points?* Unknown No Yes Are you actively testing conversion points and calls to action?* No, we do not test at all Yes, but we do very little or sporadic A/B or multivariate testing Yes, we do some A/B or multivariate testing Yes, we do lots of A/B or multivariate testing Tell us about your on-site user experience testing:* We’ve never done any on-site user testing We’re not currently doing on-site user testing We test some pages with live users prior to launching We test most pages with live users prior to launching We test every page with live users prior to launching Tell us about your site navigation effectiveness:* We don’t know if our navigation is effective or not We think our navigation is good but have never tested its effectiveness Site navigation helps customers accomplish their goals, and we test it frequently Category: Repeat Conversion Effectiveness (E-Commerce)Step 6 of 7 (86% complete)What is your conversion funnel abandonment rate?* Unknown Too high High Acceptable Low Very low Tell us about the lifetime value of a customer:* Unknown Very low, most people only buy from us once Low, sometimes we get repeat customers On par with industry average Better than industry average, most customers will purchase again Better than industry average, and customers purchase several times Tell us about your post-purchase engagement with customers:* We do not engage with customers post-purchase We rarely engage with customers post-purchase We sometimes engage with customers post-purchase We have a broad engagement strategy with frequent points of communication Tell us about your customer engagement to gain social proof:* We don’t collect social proof We rarely collect social proof, and when we do it does not end up on our website We rarely collect social proof, but when we do, it ends up on our website We sometimes collect social proof and feature it on our website We frequently collect social proof and feature it prominently in multiple areas of our website Tell us how you up-sell customers after conversion:* We don’t upsell customers We rarely upsell customers We sometimes upsell customers, but we don’t have a process in place We usually upsell customers, but don’t always follow the same process or tactics We always upsell customers and have a defined process that aids this goal Tell us how you utilize post-conversion customer feedback:* We dont solicit customer feedback Feedback from customers never results in site improvements Feedback from customers rarely results in site improvements Feedback from customers sometimes results in site improvements Feedback from customers frequently results in site improvements Segmentation (E-Commerce)Step 7 of 7 Please note: We’re asking for this information to be able to compare you to your peers. We’ve found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.Annual revenue from online sales are in the range of:* Unwilling or unable to share at this time Less than $1,000,000 $1,000,000 – $5,000,000 $5,000,000 – $10,000,000 $10,000,000 – $25,000,000 $25,000,000+ Annual total company revenue (online & offline) are in the range of:* Unwilling or unable to share at this time Less than $1,000,000 $1,000,000 – $5,000,000 $5,000,000 – $10,000,000 $10,000,000 – $25,000,000 $25,000,000+ Tell us about your company stage. We have…* Minimal funding and are in startup mode Plenty of funding and are in startup mode Lack of resources and declining market share Lack of resources and good market share Plenty of resources and declining market share Plenty of resources and good market share Tell us about your online revenue growth goals over the next year:* We’re not trying to grow online revenues this year 0% – 10% growth 10% – 20% growth 20% – 50% growth 50% – 100% growth 100%+ growth Tell us about your recent growth trend. In the past 2 years your online revenues have grown…* Revenues have declined 0% – 10% growth 10% – 20% growth 20% – 50% growth 50% – 100% growth 100%+ growth Category: Data Effectiveness (Lead Gen)Step 2 of 7 (29% complete)Tell us about the trends in your site traffic:* Significantly declining traffic Declining traffic Hit or miss traffic Satisfactory traffic Steadily growing traffic Rapidly growing traffic Which metrics do you track (check all that apply): Net Promoter Score or similar Site Traffic and Pageviews Online Revenue Heatmaps Clickmaps Conversion Rate How often are site analytics and metrics reviewed?* Never Quarterly Monthly Weekly Daily Real-time How often do site analytics and metrics inform site changes?* Never Yearly Quarterly Monthly Weekly Always Tell us about your decision making process to make changes when utilizing website data to improve results:* We don’t collect analytics data We do not have a formal process We have an ineffective process We have a formal process but it is not followed We have a formal process and it is sometimes followed We have a formal process and it is always followed We have website performance goals in place* No, we do not have goals Yes, but goals are not clearly defined Yes, goals are somewhat defined Yes, goals are very clearly defined Yes, goals are very clearly defined and variances tracked Tell us about how your website data is organized:* We do not have dashboards for our data We use multiple sources of data with no centralized dashboard We have a centralized dashboard We have a centralized dashboard that does variance analysis Tell us about the accuracy of your data:* We do not trust our data and/or data sources We have little confidence in the integrity and accuracy of our data We have some confidence in the integrity and accuracy of our data We have 100% confidence in the integrity and accuracy of our data Category: Customer Acquisition Effectiveness (Lead Gen)Step 3 of 7 (43% complete)Which statement best represents why your customer visits your site?* We don’t have a clear idea They visit to get to know our brand They visit to get support on our products/services They visit to research and find the best product/service for their needs They visit to buy, or find where to buy, our products/services Does your brand have a defined customer profile?* No, we do not have a defined customer profile No, but we have some idea of who our customer is Yes, we have a fair idea of who our ideal customer is Yes, we have more than 5 customer profiles Yes, we have less than 5 clear personas Yes, we have a clear single persona Tell us about your inbound traffic channels:* We do not track which channels provide the highest converting customers We track what our site analytics application reports by default We setup custom traffic channel attribution, such as UTM tracking, but do not review the data We setup custom traffic channel attribution, such as UTM tracking, for some channels We setup custom traffic channel attribution, such as UTM tracking, for all channels We have robust information, track and manage customer conversions by traffic channel very often Do you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value leads?* No Yes Tell us about your customer acquisition costs:* We don’t know our customer acquisition costs We track overall customer acquisition costs only, and review them sometimes We track customer acquisition costs by channel and review frequently Tell us about the trend of your customer acquistion costs:* We don’t calculate customer acquisition costs We track customer acquisition costs but don’t know if they are high or low Our customer acquisition costs are really high Our customer acquisition costs are stagnant Our customer acquisition costs are declining Our customer acquisition costs are declining rapidly Tell us about your digital marketing return on investment:* We don’t know our ROI We know our ROI, but it doesn’t inform our marketing decisions We know the ROI and it is an important piece of our decision making process Tell us about the depth of your digital marketing tactics?* We don’t utilize digital marketing We deploy a few digital marketing tactics We deploy some digital marketing tactics We deploy many varied digital marketing tactics Category: Content Effectiveness (Lead Gen)Step 4 of 7 (57% complete)Describe the focus of your homepage content:* Our homepage lacks a clear focus Our homepage is focused on brand storytelling Our homepage is focused on promoting our latest products/services Our homepage is focused on promoting the top selling products/services Our homepage is focused on providing valuable information for the consumer Tell us about the videos you have on product or service detail pages:* We don’t have videos We have some videos on our site but they are brand focused Our top products/services pages have a video We have at least one high quality video per product/service page Tell us about your product or service description content:* Not all of our products/services have descriptions Our product/service descriptions are copied over from our print materials We have product/service descriptions, but they could use some improvement We have unique product/service descriptions with scannable key benefits Our site features customer case studies & testimonials:* No Yes, but only for a handful of products/services Yes, for most products/services Yes, for all products/services How often is your website content updated?* Our site content isn’t actively managed at the moment Our content is managed externally and inefficiently Our content is managed externally and efficiently Content changes can take a long time Our team makes content changes with some bottlenecks Our team makes content changes quickly Is your site content search engine optimized?* Our site has not been optimized for search engines Yes, a few pages or pieces of content are optimized Yes, some pages and content are optimized Yes, most of the pages or content is optimized Yes, all pages and content is optimized for search engines How often does customer feedback result in website content changes?* Never Rarely Sometimes Often Very often Are you doing A/B testing of site content?* No, we do not test at all Yes, but we do very little or sporadic A/B or multivariate testing Yes, we do some A/B or multivariate testing Yes, we do lots of A/B or multivariate testing To what degree are you leveraging personalization for site content?* What is site content personalization? We don’t do any personalization of content We don’t do any personalization but we want to We are collecting data to start content personalization We are doing simple personalization We are doing advanced personalization Category: Conversion Effectiveness (Lead Gen)Step 5 of 7 (71% complete)Tell us about your conversion rate. Our conversion rate is…* Unknown Poor Needs improvement Average Great Awesome How does your conversion rate compare to your industry average?* Unknown Poor Needs improvement Average Great Awesome How would you describe the mobile experience of your site?* We are not really focused on mobile at this time We are not realizing the potential of mobile We are happy with mobile, but are looking to improve We have a well-crafted mobile experience that our customers love Tell us about the impact of outside influences on website improvements:* We have no outside influences We sometimes look at outside sources for conversion improvement ideas We sometimes follow thought leaders and industry research, and sometimes adopt their best practices We follow various thought leaders and industry research, and adopt conversion best practices frequently Does your site have multiple compelling conversion points?* Unknown No Yes Are you actively testing conversion points and calls to action?* No, we do not test at all Yes, but we do very little or sporadic A/B or multivariate testing Yes, we do some A/B or multivariate testing Yes, we do lots of A/B or multivariate testing Tell us about your on-site user experience testing:* We’ve never done any on-site user testing We’re not currently doing on-site user testing We test some pages with live users prior to launching We test most pages with live users prior to launching We test every page with live users prior to launching Tell us about your site navigation effectiveness:* We don’t know if our navigation is effective or not We think our navigation is good but have never tested its effectiveness Site navigation helps customers accomplish their goals, and we test it frequently Category: Repeat Conversion Effectiveness (Lead Gen)Step 6 of 7 (86% complete)What is your conversion funnel abandonment rate?* Unknown Too high High Acceptable Low Very low Tell us about the lifetime value of a customer:* Unknown Very low, most people only buy from us once Low, sometimes we get repeat customers On par with industry average Better than industry average, most customers will purchase again Better than industry average, and customers purchase several times Tell us about your post-conversion engagement with customers:* We do not engage with customers post-conversion We rarely engage with customers post-conversion We sometimes engage with customers post-conversion We have a broad engagement strategy with frequent points of communication Tell us about your customer engagement to gain social proof:* We don’t collect social proof We rarely collect social proof, and when we do it does not end up on our website We rarely collect social proof, but when we do, it ends up on our website We sometimes collect social proof and feature it on our website We frequently collect social proof and feature it prominently in multiple areas of our website Tell us how you up-sell customers after conversion:* We don’t upsell customers We rarely upsell customers We sometimes upsell customers, but we don’t have a process in place We usually upsell customers, but don’t always follow the same process or tactics We always upsell customers and have a defined process that aids this goal Tell us how you utilize post-conversion customer feedback:* We dont solicit customer feedback Feedback from customers never results in site improvements Feedback from customers rarely results in site improvements Feedback from customers sometimes results in site improvements Feedback from customers frequently results in site improvements Segmentation (Lead Gen)Step 7 of 7 Please note: We’re asking for this information to be able to compare you to your peers. We’ve found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.Annual revenue from online lead gen activities are in the range of:* Unwilling or unable to share at this time Less than $1,000,000 $1,000,000 – $5,000,000 $5,000,000 – $10,000,000 $10,000,000 – $25,000,000 $25,000,000+ Annual total company revenue (online & offline) are in the range of:* Unwilling or unable to share at this time Less than $1,000,000 $1,000,000 – $5,000,000 $5,000,000 – $10,000,000 $10,000,000 – $25,000,000 $25,000,000+ Tell us about your company stage. We have…* Minimal funding and are in startup mode Plenty of funding and are in startup mode Lack of resources and declining market share Lack of resources and good market share Plenty of resources and declining market share Plenty of resources and good market share Tell us about your online revenue growth goals over the next year:* We’re not trying to grow online revenues this year 0% – 10% growth 10% – 20% growth 20% – 50% growth 50% – 100% growth 100%+ growth Tell us about your recent growth trend. In the past 2 years your online revenues have grown…* Revenues have declined 0% – 10% growth 10% – 20% growth 20% – 50% growth 50% – 100% growth 100%+ growth Category: Data Effectiveness (Subscriptions)Step 2 of 7 (29% complete)Tell us about the trends in your site traffic:* Significantly declining traffic Declining traffic Hit or miss traffic Satisfactory traffic Steadily growing traffic Rapidly growing traffic Which metrics do you track (check all that apply): Net Promoter Score or similar Site Traffic and Pageviews Online Revenue Heatmaps Clickmaps Conversion Rate How often are site analytics and metrics reviewed?* Never Quarterly Monthly Weekly Daily Real-time How often do site analytics and metrics inform site changes?* Never Yearly Quarterly Monthly Weekly Always Tell us about your decision making process to make changes when utilizing website data to improve results:* We don’t collect analytics data We do not have a formal process We have an ineffective process We have a formal process but it is not followed We have a formal process and it is sometimes followed We have a formal process and it is always followed We have website performance goals in place* No, we do not have goals Yes, but goals are not clearly defined Yes, goals are somewhat defined Yes, goals are very clearly defined Yes, goals are very clearly defined and variances tracked Tell us about how your website data is organized:* We do not have dashboards for our data We use multiple sources of data with no centralized dashboard We have a centralized dashboard We have a centralized dashboard that does variance analysis Tell us about the accuracy of your data:* We do not trust our data and/or data sources We have little confidence in the integrity and accuracy of our data We have some confidence in the integrity and accuracy of our data We have 100% confidence in the integrity and accuracy of our data Category: Customer Acquisition Effectiveness (Subscriptions)Step 3 of 7 (43% complete)Which statement best represents why your customer visits your site?* We don’t have a clear idea They visit to get to know our brand They visit to get support on their subscription They visit to research and find the best subscription offering for their needs They visit to buy a subscription Does your brand have a defined customer profile?* No, we do not have a defined customer profile No, but we have some idea of who our customer is Yes, we have a fair idea of who our ideal customer is Yes, we have more than 5 customer profiles Yes, we have less than 5 clear personas Yes, we have a clear single persona Tell us about your inbound traffic channels:* We do not track which channels provide the highest converting customers We track what our site analytics application reports by default We setup custom traffic channel attribution, such as UTM tracking, but do not review the data We setup custom traffic channel attribution, such as UTM tracking, for some channels We setup custom traffic channel attribution, such as UTM tracking, for all channels We have robust information, track and manage customer conversions by traffic channel very often Do you know which specific digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?* No Yes Tell us about your customer acquisition costs:* We don’t know our customer acquisition costs We track overall customer acquisition costs only, and review them sometimes We track customer acquisition costs by channel and review frequently Tell us about the trend of your customer acquistion costs:* We don’t calculate customer acquisition costs We track customer acquisition costs but don’t know if they are high or low Our customer acquisition costs are really high Our customer acquisition costs are stagnant Our customer acquisition costs are declining Our customer acquisition costs are declining rapidly Tell us about your digital marketing return on investment:* We don’t know our ROI We know our ROI, but it doesn’t inform our marketing decisions We know the ROI and it is an important piece of our decision making process Tell us about the depth of your digital marketing tactics?* We don’t utilize digital marketing We deploy a few digital marketing tactics We deploy some digital marketing tactics We deploy many varied digital marketing tactics Category: Content Effectiveness (Subscriptions)Step 4 of 7 (57% complete)Describe the focus of your homepage content:* Our homepage lacks a clear focus Our homepage is focused on brand storytelling Our homepage is focused on promoting our latest subscription offerings Our homepage is focused on promoting the top selling subscriptions Our homepage is focused on providing valuable information for the consumer Tell us about the videos you have on your subscription detail pages:* We don’t have videos We have some videos on our site but they are brand focused Our top subscription pages have a video We have at least one high quality video per subscription page Tell us about your subscription offering description content:* Not all of our subscription offerings have descriptions Our subscription offering descriptions are copied over from our print materials We have subscription offering descriptions, but they could use some improvement We have unique subscription offering descriptions with scannable key benefits Our site features customer ratings & reviews:* No Yes, but only for a handful of subscriptions Yes, for most subscriptions Yes, for all subscriptions How often is your website content updated?* Our site content isn’t actively managed at the moment Our content is managed externally and inefficiently Our content is managed externally and efficiently Content changes can take a long time Our team makes content changes with some bottlenecks Our team makes content changes quickly Is your site content search engine optimized?* Our site has not been optimized for search engines Yes, a few pages or pieces of content are optimized Yes, some pages and content are optimized Yes, most of the pages or content is optimized Yes, all pages and content is optimized for search engines How often does customer feedback result in website content changes?* Never Rarely Sometimes Often Very often Are you doing A/B testing of site content?* No, we do not test at all Yes, but we do very little or sporadic A/B or multivariate testing Yes, we do some A/B or multivariate testing Yes, we do lots of A/B or multivariate testing To what degree are you leveraging personalization for site content?* What is site content personalization? We don’t do any personalization of content We don’t do any personalization but we want to We are collecting data to start content personalization We are doing simple personalization We are doing advanced personalization Category: Conversion Effectiveness (Subscriptions)Step 5 of 7 (71% complete)Tell us about your conversion rate. Our conversion rate is…* Unknown Poor Needs improvement Average Great Awesome How does your conversion rate compare to your industry average?* Unknown Poor Needs improvement Average Great Awesome How would you describe the mobile experience of your site?* We are not really focused on mobile at this time We are not realizing the potential of mobile We are happy with mobile, but are looking to improve We have a well-crafted mobile experience that our customers love Tell us about the impact of outside influences on website improvements:* We have no outside influences We sometimes look at outside sources for conversion improvement ideas We sometimes follow thought leaders and industry research, and sometimes adopt their best practices We follow various thought leaders and industry research, and adopt conversion best practices frequently Does your site have multiple compelling conversion points?* Unknown No Yes Are you actively testing conversion points and calls to action?* No, we do not test at all Yes, but we do very little or sporadic A/B or multivariate testing Yes, we do some A/B or multivariate testing Yes, we do lots of A/B or multivariate testing Tell us about your on-site user experience testing:* We’ve never done any on-site user testing We’re not currently doing on-site user testing We test some pages with live users prior to launching We test most pages with live users prior to launching We test every page with live users prior to launching Tell us about your site navigation effectiveness:* We don’t know if our navigation is effective or not We think our navigation is good but have never tested its effectiveness Site navigation helps customers accomplish their goals, and we test it frequently Category: Repeat Conversion Effectiveness (Subscriptions)Step 6 of 7 (86% complete)What is your conversion funnel abandonment rate?* Unknown Too high High Acceptable Low Very low Tell us about the lifetime value of a customer:* Unknown Very low, most people don’t renew their subscriptions Low, sometimes we get repeat customers On par with industry average Better than industry average, most customers will renew again Better than industry average, and customers renew frequently Tell us about your post-conversion engagement with customers:* We do not engage with customers post-conversion We rarely engage with customers post-conversion We sometimes engage with customers post-conversion We have a broad engagement strategy with frequent points of communication Tell us about your customer engagement to gain social proof:* We don’t collect social proof We rarely collect social proof, and when we do it does not end up on our website We rarely collect social proof, but when we do, it ends up on our website We sometimes collect social proof and feature it on our website We frequently collect social proof and feature it prominently in multiple areas of our website Tell us how you up-sell customers after conversion:* We don’t upsell customers We rarely upsell customers We sometimes upsell customers, but we don’t have a process in place We usually upsell customers, but don’t always follow the same process or tactics We always upsell customers and have a defined process that aids this goal Tell us how you utilize post-conversion customer feedback:* We dont solicit customer feedback Feedback from customers never results in site improvements Feedback from customers rarely results in site improvements Feedback from customers sometimes results in site improvements Feedback from customers frequently results in site improvements Segmentation (Subscriptions)Step 7 of 7 Please note: We’re asking for this information to be able to compare you to your peers. We’ve found it is not accurate, or fair, to compare a $1 million brand to a $25 million brand (for instance). All information will remain strictly confidential.Annual revenue from subscription-based services are in the range of:* Unwilling or unable to share at this time Less than $1,000,000 $1,000,000 – $5,000,000 $5,000,000 – $10,000,000 $10,000,000 – $25,000,000 $25,000,000+ Annual total company revenue (online & offline) are in the range of:* Unwilling or unable to share at this time Less than $1,000,000 $1,000,000 – $5,000,000 $5,000,000 – $10,000,000 $10,000,000 – $25,000,000 $25,000,000+ Tell us about your company stage. We have…* Minimal funding and are in startup mode Plenty of funding and are in startup mode Lack of resources and declining market share Lack of resources and good market share Plenty of resources and declining market share Plenty of resources and good market share Tell us about your online revenue growth goals over the next year:* We’re not trying to grow online revenues this year 0% – 10% growth 10% – 20% growth 20% – 50% growth 50% – 100% growth 100%+ growth Tell us about your recent growth trend. In the past 2 years your online revenues have grown…* Revenues have declined 0% – 10% growth 10% – 20% growth 20% – 50% growth 50% – 100% growth 100%+ growth