Experts give simple answers to your most pressing and complex questions on digital experience optimization.

In this Q&A style email, experts answer the most important questions on experimentation and growth.

The content fuels ideas and inspiration for product marketing and ecommerce teams at leading companies.

No spam, no selling, just the web’s best thinking on digital experience optimization. Unsubscribe anytime.

Subscribers are in good company

Our insights are read by thousands of subscribers on teams at…

Good Question is the answer product marketing and ecommerce teams have been searching for.

A user just clicked “Start Free Trial,” full of optimism after reading your landing page, watching your demo video, maybe…

There’s a question Dan Long asks at every stage of the subscription funnel. Before a brief is written, while a…

Leaders often assume users cancel because the product isn’t good enough. The reality is more nuanced. Users rarely cancel because…

Most SaaS companies segment users the wrong way. They group people by demographics, company size, or subscription tier. Basically, they…

“My free users aren’t converting, where do I start?” If you’re asking this question, you’re already ahead of most product…

Building operational excellence in marketing isn’t just about implementing the latest tools or following industry best practices. It requires a…