xpert picks

Curated recommendations from The Good’s team of industry experts.

Close up of a person auditing the free experience to improve saas user retention. Ideal process to answer why are free users churning

xpert picks

Why Are Free Users Churning? A Growth Leader’s 5-Step Guide To Auditing The Free User Experience

A five-step framework that SaaS product and growth leaders can use to audit their free experience and reduce churn.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

Colleagues reviewing data to make user-centered decisions

xpert picks

How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense

Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.

by Natalie Thomas headshot Natalie Thomas // 7 min read

coworkers reviewing data on their high-value user segments.

xpert picks

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read