xpert picks
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Curated recommendations from The Good’s team of industry experts.
Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.
by Caroline Appert // 7 min read
Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.
by Natalie Thomas // 11 min read
Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.
Caroline Appert
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7 min read
Natalie Thomas
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11 min read
