scale
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
These articles share strategies to take your company from product-market fit to scale.
The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined.
Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.
by Sumita Paulson // 10 min read
What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.
by Maggie Paveza // 9 min read