Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.
by Natalie Thomas // 9 min read
Optimization
Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.
by Lexi Traylor // 6 min read
We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.