pricing strategy

Develop optimal pricing structures that maximize revenue while aligning with market expectations and customer value perception.

a person signing up for an app on their mobile for through a freemium pricing offer.

pricing strategy

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

Drive and Covert Episode 116 How to Convert Free Trial Users to Paying Customers.

pricing strategy

Drive and Convert (Ep. 116): How to Convert Free Trial Users to Paying Customers

This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 30 min read

verb scoring (1)

pricing strategy

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas headshot Natalie Thomas // 8 min read

saas pricing page open on laptop

pricing strategy

13 Examples of Effective SaaS Pricing Pages That Drive Conversions

Discover the key components of successful SaaS pricing pages and get inspired by our curated selection of 13 successful examples.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 15 min read