coworkers reviewing data on their high-value user segments.

Data & Analytics

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

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experimentation and rapid testing

Optimization

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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meeting notes for optimization post website launch.

Optimization

You Launched A New Website; What’s Next?

We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.

by maggie paveza Maggie Paveza // 8 min read

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A group of colleagues meeting to determine which rapid testing method to use.

Data & Analytics

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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Learn the secret to the strategic value of ongoing SaaS user research.

Data & Analytics

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Drive & Convert

Drive and Convert (Ep. 120): I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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colleagues reviewing experimentation results and conversion rate data.

Optimization

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.

by Natalie Thomas headshot Natalie Thomas // 10 min read

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how to evaluate your optimization program feature

Data & Analytics

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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verb scoring (1)

Data & Analytics

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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