Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.
by Natalie Thomas // 9 min read
Optimization
A step-by-step process to DIY a CRO audit on the homepage, category page, and product page of your ecommerce website; and 15 reasons you should start today.
by Jon MacDonald // 23 min read
Jon MacDonald
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23 min read
Natalie Thomas
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9 min read
Jon MacDonald
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23 min read