Which Rapid Testing Method Should I Use?
“Research” often means “identify problems to solve.” But it can also mean “verify that proposed solutions actually solve problems.” The most buzzy way to get that validation is via A/B testing. But…
Make quick, data-backed decisions
Innovate faster with expert research, design, and product strategy- all under one roof.
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The Good is an expert digital experience optimization consultancy that helps SaaS companies scale.
De-risk decisions to ship faster
Validate feature changes and additions before implementation to save on valuable resources.
Test design changes without dev support
Get efficient user feedback to help make data-backed decisions without bogging down your dev team.
Scale sustainably
Amplify your team’s capacity and get through your roadmap faster with a fractional team focused on growth.
Gain valuable insights when A/B testing isn’t an option
Leverage rapid testing to get around regulatory challenges, low traffic, time constraints, and more.
How it works
With a robust toolkit and a dedicated pod of experts, we turn insights into experiment-led growth strategies
Find out why customers aren’t taking action
Our always-on research team digs into key questions like where users are dropping off and how to convert more free to paid accounts. Methods like data analysis, heat mapping, and session recordings help us identify your biggest opportunities for product improvement.
Turn insights into product or website improvements
Armed with insights, we prioritize improvement opportunities and deliver strategic and thematic roadmaps for a clear path forward.
Rapid test changes and ship faster
We rapid test and validate improvements to the digital journey so you can make quick changes with confidence. Depending on the project, we use a variety of rapid testing methods, including first-click testing, tree testing, and preference testing.
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
We’re a lean marketing team at TreeRing, and we don’t have the resources internally to support execution of test ideas.
We needed to work with an agency that could become an extension of our team—both on the research and ideation side and on the execution. And that’s what The Good is.
Leo Strupczewski
VP of Marketing
TreeRing
SaaS companies innovate faster through the DXO Program™
The Telegraph Improves Free-To-Paid With Strategic Research & Rapid Testing
How The Telegraph improved subscriber quality and journeys through user research and experimentation.
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Helium 10 Optimizes UX To Better Communicate Core Software Benefits
A DXO Audit™ and ongoing DXO Program™ give Helium 10 the insights and validation to improve their homepage, menu, registration experience, and more.
Fuel your efforts with the latest resources on rapid testing
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Work with a specialized consultancy, not a ‘do everything’ agency
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
Digital experience optimization is all we do.
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We’ll know if it’s a good mutual fit after just one call.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!