Identify your highest potential traffic with
DXO Data Foundations

A sprint-style project to clearly define your users and the untapped ROI of experimentation on your site.

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DXO Data Foundations is perfect for companies that:

Drive paid traffic to their site but don’t see returns on that investment

Are curious about the impact experimentation could have on their funnel

Want to identify and focus on their best-fit customers

Have a tight budget but know they want to kick-start optimization practices

What you get from DXO Data Foundations

DXO Strategy Key

DXO Foundations Canvas™

Defines important aspects of your optimization program, like goals, key stakeholders, and data sources.

Sets your team up for success by getting aligned on constraints and requirements.

DXO Strategy Key

DXO Strategy Key™

Is your website and team ready for experimentation? Or do leaner methods make sense for your context?

Understand important site areas and appropriate techniques for optimization.

DXO Data Report

DXO Data Report™

Get out of the weeds and start with clear source data.

Extracts what matters from Google Analytics and view it in a simplified Looker Studio DXO Data Report™.

Your Brand's Audience Profile

Your Brand’s Audience Profile

Outlines key context relevant to optimization by identifying unique user attributes and entry context.

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5-Factors Scorecard™ Analysis

Provides insights into your team structure and general optimization program health.

The Good's Optimization Experts

A Team Of Experts

Access to a dedicated team of experts in HCI, design, research, development, and more.

Testing Plan

User-centered Optimization Practices

Precise Website Targeting

Research & Data Analysis

A Strategic Plan For Improvement

A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.

Ready to get started? Let’s talk!

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