[cs_content] [cs_section bg_image=”https://thegood.com/wp-content/uploads/Image9.png” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 100px 0px;”] [cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”] [cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”] [x_custom_headline level=”h1″ looks_like=”h1″ accent=”false” style=”color: hsl(0, 0%, 100%);”]How To Become A Guest Contributor[/x_custom_headline] [cs_text]

The Good’s Editorial Guidelines for Staff, Freelance, and Guest Authors

[/cs_text] [/cs_column] [/cs_row] [/cs_section] [cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 00px;”] [cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 75px;”] [cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”] [x_gap size=”10px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]Overview[/x_custom_headline] [x_gap size=”10px”] [cs_text]If you would like to be considered as a guest contributor for The Good’s Insights, please read this entire page, and then follow the submission guidelines at the bottom.[/cs_text] [x_gap size=”20px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]About The Good’s Insights[/x_custom_headline] [x_gap size=”10px”] [cs_text]The Good’s Insights are sent to thousands of conversion professionals and marketers on a weekly basis. Our Insights are a go-to resource for conversion rate optimization, ecommerce, and other marketing leaders.

The Good accepts a very limited number of guest post contributions. If you believe you can provide comprehensive, superior, practical, data-backed, and actionable information, please continue.[/cs_text] [x_gap size=”20px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]Why Contribute to The Good’s Insights?[/x_custom_headline] [x_gap size=”10px”] [cs_text]Writing for The Good is an opportunity to share your knowledge, experience, and expertise with mid and senior level marketers who are in the process of innovating and improving their websites.

Contributing to The Good’s Insights also provides increased exposure, builds your authority in user experience and conversion optimization, and provides a valuable backlink to your website or social account. Note that it is NOT an opportunity to sell your product or service, rather provide value to the readers who have entrusted The Good with their attention and time.

Finally, all guest contributions are shared through The Good’s social channels and are promoted regularly which can drive ongoing traffic to your content.
[/cs_text] [x_gap size=”20px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]Topics We Cover[/x_custom_headline] [x_gap size=”10px”] [cs_text]Our content helps mid and senior level marketers in digital, ecommerce and lead generation roles understand how to grow their business through conversion rate optimization.

In particular, the following categories and their relationship to conversion optimization are frequently covered in our Insights:

[/cs_text] [x_columnize]Consumer Experience
Analytics & Data Science
User Experience
A/B and Multivariate Testing
Personalization
Mobile
Ecommerce
Landing Page
Content
Copy
Design
Email
Social[/x_columnize] [x_gap size=”20px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]The Good’s Voice & Style[/x_custom_headline] [x_gap size=”10px”] [cs_text]The marketing leaders who receive our weekly Insights expect high quality, well-researched, and actionable information.

Our general principles are:

In return you will receive:

We reserve the right to edit links and content. Content must be exclusive to The Good and cannot be re-posted, or syndicated elsewhere.[/cs_text] [x_gap size=”20px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]How To Become a Guest Author[/x_custom_headline] [x_gap size=”10px”] [cs_text]There are two main steps to writing for The Good. The first is getting getting your topic approved. The second is getting final approval for the finished article.

Topic Approval

Examples of previous Insight articles is the best place to start for understanding if your topic is relevant to our readers.

Due to the volume of submissions we receive, please make sure you’ve read this entire page before submitting a topic.

If you can adhere to the principles, please send the answer to the following questions along with examples of previous writing to marketing@thegood.com:

  1. What’s the topic/idea you want to write about?
  2. What keyword would the post rank for?
  3. What is the title of the article?
  4. Who will be interested in the content?
  5. What is the benefit our target audience will receive?

Completed Article Approval

Once your topic is approved, use the following checklist of questions to ensure a high quality finished article that is likely to be approved for final publication

Your submission will be reviewed within three business days and you’ll be notified by email on the decision.

Promotion Once Accepted

After final edits are made and the post is approved, we will put your post in the guest blog post queue. We publish one guest blog post a week and the guest blog post queue is anywhere from 2-3 weeks at any point in time. The calendar is subject to change, so guest posts will sometimes need to be rescheduled.

Lastly, we will let you know the publish date and time so you can co-promote on the launch date.

We expect you to help promote the article to your audience via social channels, your email list, and any other relevant means.[/cs_text] [x_gap size=”20px”] [x_custom_headline level=”h2″ looks_like=”h3″ accent=”true”]In Summary – Elements of a Winning Submission[/x_custom_headline] [x_gap size=”10px”] [cs_text]The most successful content that we’ve published has included these characteristics. If you want to produce a winning article, read this entire page, and then use this recipe.

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