How To Become A Guest Contributor

The Good’s Editorial Guidelines for Staff, Freelance, and Guest Authors


If you would like to be considered as a guest contributor for The Good’s Insights, please read this entire page, and then follow the submission guidelines at the bottom.

About The Good’s Insights

The Good’s Insights are sent to thousands of conversion professionals and marketers on a weekly basis. Our Insights are a go-to resource for conversion rate optimization, ecommerce, and other marketing leaders.

The Good accepts a very limited number of guest post contributions. If you believe you can provide comprehensive, superior, practical, data-backed, and actionable information, please continue.

Why Contribute to The Good’s Insights?

Writing for The Good is an opportunity to share your knowledge, experience, and expertise with mid and senior level marketers who are in the process of innovating and improving their websites.

Contributing to The Good’s Insights also provides increased exposure, builds your authority in user experience and conversion optimization, and provides a valuable backlink to your website or social account. Note that it is NOT an opportunity to sell your product or service, rather provide value to the readers who have entrusted The Good with their attention and time.

Finally, all guest contributions are shared through The Good’s social channels and are promoted regularly which can drive ongoing traffic to your content.

Topics We Cover

Our content helps mid and senior level marketers in digital, ecommerce and lead generation roles understand how to grow their business through conversion rate optimization.

In particular, the following categories and their relationship to conversion optimization are frequently covered in our Insights:

Consumer Experience
Analytics & Data Science
User Experience
A/B and Multivariate Testing
Landing Page

The Good’s Voice & Style

The marketing leaders who receive our weekly Insights expect high quality, well-researched, and actionable information.

Our general principles are:

  • Educate, don’t pitch. Self-promotional content will be ignored.
  • Be practical. Include as many actionable tips, ideas, links, and resources as possible.
  • Show, don’t tell. Include images, video, and other relevant quality multimedia content.
  • Be thorough. Write a minimum of 1,500 words,. Ideal posts are 2,000+.
  • Be clear. Articles need to be very readable. We encourage use of the Hemingway Editor.
  • Be on topic. The theme of optimization and conversions should be present in all content.
  • If you are going to provide advice, ensure it draws on experience. Opinions are great as long as they are substantiated with proof.
  • Cite your sources. This goes for facts and figures, as well as all non-original imagery.

In return you will receive:

  • One contextual backlink within the post
  • A byline at the bottom of your post with a link

We reserve the right to edit links and content. Content must be exclusive to The Good and cannot be re-posted, or syndicated elsewhere.

How To Become a Guest Author

There are two main steps to writing for The Good. The first is getting getting your topic approved. The second is getting final approval for the finished article.

Topic Approval

Examples of previous Insight articles is the best place to start for understanding if your topic is relevant to our readers.

Due to the volume of submissions we receive, please make sure you’ve read this entire page before submitting a topic.

If you can adhere to the principles, please send the answer to the following questions along with examples of previous writing to

  1. What’s the topic/idea you want to write about?
  2. What keyword would the post rank for?
  3. What is the title of the article?
  4. Who will be interested in the content?
  5. What is the benefit our target audience will receive?

Completed Article Approval

Once your topic is approved, use the following checklist of questions to ensure a high quality finished article that is likely to be approved for final publication

  • Is the article at least 1,500 (ideally 2,000+) words?
  • Are your claims backed up by data/reason/research?
  • Is it targeted at mid to senior level marketing leaders?
  • Have you included an average of one piece of helpful multimedia for every 300 words?
  • Have you included 3-5 shareworthy tweet quotes?
  • Have you run your article through Hemingway Editor? Is the readability 10th Grade or below?
  • Is the article in a Google Doc and shared with the editor you’ve been speaking with and do they have editing access?
  • Does the top of your article include your name, title, bio, twitter URL, and link to Dropbox or Google Drive folder where we can download your article’s image assets.

Your submission will be reviewed within three business days and you’ll be notified by email on the decision.

Promotion Once Accepted

After final edits are made and the post is approved, we will put your post in the guest blog post queue. We publish one guest blog post a week and the guest blog post queue is anywhere from 2-3 weeks at any point in time. The calendar is subject to change, so guest posts will sometimes need to be rescheduled.

Lastly, we will let you know the publish date and time so you can co-promote on the launch date.

We expect you to help promote the article to your audience via social channels, your email list, and any other relevant means.

In Summary – Elements of a Winning Submission

The most successful content that we’ve published has included these characteristics. If you want to produce a winning article, read this entire page, and then use this recipe.

  • Over 2,000 words with a clear focus on one topic or argument related to conversions.
  • Written for ecommerce and lead gen managers, directors, and VP’s.
  • Kicked off with an engaging narrative or story.
  • Introduction is built on the A.P.P. model.
  • Bold, interesting, and fun to read.
  • Full of valuable information related to conversion optimization that help the readers do their job better, learn something, or think differently.
  • Include generous multimedia that make the abstract more concrete.
  • Include a succinct summary takeaway.
  • Spell checked and fact-checked, with sources cited (linked) to back up arguments.
  • Include 5 strong and tweetable quotes from the article.
  • Not self-promotional.