Calculator
Calculate How an Increased Conversion Rate Can Impact Your Website
Current Website Metrics
| What is your current conversion rate? | % |
| What is your average monthly traffic? | |
| What is your average order value? | $ |
| Current customers converted per month | 354 |
| Current monthly online revenue | $565,440 |
Revenue Growth with Optimization
| What is your estimated conversion rate improvement? | |
| Conversion rate total after optimization | 2.36% |
| Customers converted per month after optimization | 4,484 |
| Monthly revenue increase after optimization | $152,000 (21.9%) |
| Monthly online revenue after optimization | $717,440 |
ROI from Conversion Rate Optimization Services
Such as The Good’s Conversion Growth Program™ or data-validated design
$
| Time Period | 6 Months | 1 year | 3 years |
|---|---|---|---|
| ROI Ratio | 9 : 1 | 9 : 1 | 9 : 1 |
| Net Revenue Increase | $548,000 | $548,000 | $548,000 |
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Formulas – ROI of Increased Conversion Rate
Total Customers Converted = Average Traffic * Conversion Rate
Total Online Revenue = Total Customers Converted * Average Order Value
Total Revenue Increase = Projected Total Online Revenue – Baseline Total Online Revenue
Projected Conversion Rate = Current Conversion Rate + Conversion Rate Improvement
Estimated Additional Revenue = Total Revenue Increase * (Months In Program – 2)
Adjusted Net Revenue Increase = Estimated Additional Revenue – CGP Investment Cost
ROI = Adjusted Net Revenue Increase / CGP Investment Cost