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CRO Calculator

See the potential increase in revenue and return on investment for your website.

Step 1: Calculate how an increased conversion rate can impact your website.

Your Current Site Metrics

Go to Google Analytics → Audience → Overview

Potential Improvement

Conversion rate growth is usually between 5%-7%
Average order value increase varies greatly. Unless a primary goal, a reasonable estimate is between 1%-3%

Your site could be doing more per month with a % increase in transaction volume and % increase in AOV.

See How →

Return On Investment

Step 2: Calculate your potential ROI from an experimentation program.

A typical investment is $60,000
6 Months
1 Year
3 Years
ROI Ratio
Revenue Growth
  • The ROI calculations take into account The Good's average test win rate, average number of tests launched, and adjustments for site traffic varying month to month.
  • This calculator is based on The Good’s experience with previous clients. Results are not guaranteed.
  • The Revenue Growth and ROI Ratios reflect compounding returns on a 6 month engagement with The Good.

Ready to get started?

Every Conversion Growth Program™ engagement begins with an introductory call to make sure we’re a good fit. We’ll share more details about the program and answer any questions you have.

If everything goes well, we’ll schedule a date for your kickoff call and you’ll be on your way to improved sales performance.

Comprehensive Testing Program

Average ROI
of 9-to-1

No Long Term Commitment