A/B Testing Program Calculator
Use this calculator to see the potential increase in revenue and return on investment for your website. To evaluate total program health, supplement results with a 5-Factors Scorecard™.
Step 1: Calculate how an increased conversion rate can impact your website.
Your Current Site Metrics
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Go to Google Analytics → Audience → Overview
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Potential Improvement
Conversion rate growth is usually between 5%-7%
Average order value increase varies greatly. Unless a primary goal, a reasonable estimate is between 1%-3%
Your site could be doing more per month with a % increase in transaction volume and % increase in AOV.
See How →Return On Investment
Step 2: Calculate your potential ROI from an experimentation program.
A typical investment is $60,000
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6 Months
1 Year
3 Years
ROI Ratio
Revenue Growth
- The ROI calculations take into account The Good’s A/B testing clients' average win rate, average number of tests launched, and adjustments for site traffic varying month to month.
- This calculator is based on averages. Results are not guaranteed.
- The Revenue Growth and ROI Ratios reflect compounding returns on a sample 6 month A/B testing engagement with The Good.
- This is only one way to measure A/B testing program success. Learn how to evaluate your total program health here.
User-centered Optimization Practices
Average ROI
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!