Calculate How an Increased Conversion Rate Can Impact Your Website

Current Website Metrics

What is your current conversion rate? %
What is your average monthly traffic?
What is your average order value? $
Current customers converted per month 354
Current monthly online revenue $565,440

Revenue Growth with Optimization

What is your estimated
conversion rate improvement?
Conversion rate total
after optimization
Customers converted per
month after optimization
Monthly revenue increase
after optimization
$152,000 (21.9%)
Monthly online revenue
after optimization

ROI from Conversion Rate Optimization Services

Such as The Good’s Conversion Growth Program™ or data-validated design


Time Period 6 Months 1 year 3 years
ROI Ratio 9 : 1 9 : 1 9 : 1
Net Revenue Increase $548,000 $548,000 $548,000

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Formulas – ROI of Increased Conversion Rate

Total Customers Converted = Average Traffic * Conversion Rate
Total Online Revenue = Total Customers Converted * Average Order Value
Total Revenue Increase = Projected Total Online Revenue – Baseline Total Online Revenue
Projected Conversion Rate = Current Conversion Rate + Conversion Rate Improvement
Estimated Additional Revenue = Total Revenue Increase * (Months In Program – 2)
Adjusted Net Revenue Increase = Estimated Additional Revenue – CGP Investment Cost
ROI = Adjusted Net Revenue Increase / CGP Investment Cost