Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.
by Natalie Thomas // 6 min read
Company Culture
Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.
by Natalie Thomas // 7 min read
Optimization
Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.
by Natalie Thomas // 11 min read
Customer Acquisition
Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.
Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.
by Natalie Thomas // 9 min read
We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.
Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.
Showcasing your social and environmental initiatives will build trust and loyalty with your shoppers. Learn how practitioners at the epicenter of mission-driven ecommerce embed brand values throughout the brand experience.
by Natalie Thomas // 16 min read
Natalie Thomas
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