Natalie Thomas - The Good

An example of what mentorship looks like at The Good.

ecommerce

What Mentorship Looks Like In Today’s Flat, Lean, And Growing Orgs

Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.

by Natalie Thomas // 5 min read

A group of colleagues benefiting from research democratization by sharing customer insights.

b2b

From Data Collector to Data Connector: Embracing Research Democratization

Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.

by Natalie Thomas // 8 min read

Colleagues reviewing data to make user-centered decisions

product strategy

How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense

Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.

by Natalie Thomas // 7 min read

customer research

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas // 6 min read

data driven

How to Make the Move From Intuition-led to Data-driven

Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.

by Natalie Thomas // 7 min read

research

B2B Research Doesn’t Have To Be So Hard

Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.

by Natalie Thomas // 11 min read

a DTC ecommerce website is an important part of an omnichannel strategy.

b2c

7 Expert Tips On How Retail Brands Can Launch A DTC Ecommerce Channel

Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.

by Natalie Thomas // 8 min read

A group of colleagues meeting to determine which rapid testing method to use.

data driven

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas // 9 min read

people participating in an annual planning meeting.

content optimization

Eight Product Pros on How to Ace Annual Planning

We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.