customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
ai
We analyzed ChatGPT, Claude, Perplexity, and 12 other leading AI tools to uncover monetization patterns driving their explosive growth.
by Lexi Traylor // 9 min read
roadmapping
The right discovery research can turn user insights into strategic product decisions that drive growth.
by Lexi Traylor // 7 min read
prototype
Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.
by Lexi Traylor // 6 min read