customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
b2b
The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?
by Katie Encabo // 8 min read
All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.
by Katie Encabo // 4 min read
conversion rate optimization
Don’t miss the opportunity to set yourself up for success in 2026. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
Katie Encabo
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6 min read
Katie Encabo
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8 min read
