customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
experimentation
We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.
by Katie Encabo // 6 min read
customer experience
SaaS companies that are between product-market fit and scale need to go beyond the typical PLG strategies to drive growth.
by Katie Encabo // 12 min read
tracking & analytics
Wondering if it is the right time to say "yes" to optimization? The question and the answer are more complex than you might think. This article gets into all the nuances.
by Katie Encabo // 9 min read
conversion rate optimization
Unlock your digital potential with our guide on measuring against top optimization teams. Ditch generic benchmarks and leverage a 5-Factors Scorecard™ for a nuanced approach to success.
by Katie Encabo // 10 min read
Digital experiences are just as likely as in-person encounters to encounter common sales objections. Here’s how you can learn to listen to your customers, understand their feedback, and resolve concerns.
by Katie Encabo // 18 min read
b2b
The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?
by Katie Encabo // 8 min read
All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.
by Katie Encabo // 4 min read
Don’t miss the opportunity to set yourself up for success in 2025. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
Katie Encabo
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6 min read
Katie Encabo
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6 min read
