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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

      • View All Insight Articles →
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The differences between test and learn vs launch and learn for product strategy.

experimentation

Is “Test and Learn” or “Launch and Learn” Better? 

We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.

by Katie Encabo // 6 min read

product led growth best practices

customer experience

Product-led Growth Best Practices Will Only Get You So Far

SaaS companies that are between product-market fit and scale need to go beyond the typical PLG strategies to drive growth.

by Katie Encabo // 12 min read

optimization practice calendar

tracking & analytics

What to Focus on at Each Stage of Your Optimization Practice

Wondering if it is the right time to say "yes" to optimization? The question and the answer are more complex than you might think. This article gets into all the nuances.

by Katie Encabo // 9 min read

5-factors scorecard example images

conversion rate optimization

An Alternative To Website Benchmarking: The 5 Factors Of Digital Success

Unlock your digital potential with our guide on measuring against top optimization teams. Ditch generic benchmarks and leverage a 5-Factors Scorecard™ for a nuanced approach to success.

by Katie Encabo // 10 min read

person dealing with customer objections

customer research

How to Discover and Resolve Your Customer Objections

Digital experiences are just as likely as in-person encounters to encounter common sales objections. Here’s how you can learn to listen to your customers, understand their feedback, and resolve concerns.

by Katie Encabo // 18 min read

person trying to optimize a B2B and B2C website

b2b

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

person doing research

customer research

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

woman conducting website audit on laptop

conversion rate optimization

Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website Audit

Don’t miss the opportunity to set yourself up for success in 2025. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.

by Katie Encabo // 6 min read

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