customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
ecommerce
Every business exit is a little different. In this episode, Jon and Ryan talk about the right time to do it, as well as the pros and cons of the whole experience.
by James Sowers // 22 min read
website optimization
In this week's bonus episode, Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy, joins us once again to talk about the process of evaluating and re-structuring the core values at The Good using the EOS (Entrepreneurial Operating System).
In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.
customer experience
In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.
content optimization
Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.
by James Sowers // 9 min read
In the episode of The Ecommerce Insights Show, we talk to Dave Rodenbaugh, the founder of Recapture.io. Today, he shares the best practices in email marketing and improving abandoned cart recovery.
conversion rate optimization
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and important ways to connect with this often forgotten about ecommerce audience.
by James Sowers // 26 min read
In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.
by James Sowers // 23 min read
Close more sales by using product demonstrations in your sales process. This article will teach you how to produce, present, and optimize demos that sell.
by James Sowers // 13 min read
James Sowers
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22 min read
