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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

      • View All Insight Articles →
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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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Episode title with headshots of Jon and Ryan

ecommerce

Drive and Convert (Ep. 078): Exiting an Online Business

Every business exit is a little different. In this episode, Jon and Ryan talk about the right time to do it, as well as the pros and cons of the whole experience.

by James Sowers James Sowers // 22 min read

Episode title with photo of Jon and Natalie

website optimization

Revisiting and Refreshing Our Company Values with Jon MacDonald and Natalie Thomas

In this week's bonus episode, Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy, joins us once again to talk about the process of evaluating and re-structuring the core values at The Good using the EOS (Entrepreneurial Operating System).

headshot of Lexie Bennet with episode title

ecommerce

The Power of Email Automation (And Personalization) with Lexie Bennet

In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.

TEIS episode title with headshot of Jon and Natalie

customer experience

Creating a Work Environment for Success – Q&A with Jon MacDonald and Natalie Thomas

In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.

the product roadmap of a company written on a whiteboard and being discussed by an employee

content optimization

Improve Your Website With The StoryBrand Framework & Other Copywriting Tactics

Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.

by James Sowers James Sowers // 9 min read

Effective Email Marketing for Abandoned Cart Recovery with Dave Rodenbaugh

In the episode of The Ecommerce Insights Show, we talk to Dave Rodenbaugh, the founder of Recapture.io. Today, he shares the best practices in email marketing and improving abandoned cart recovery.

D&C – Episode 61 – How Active Agers Shop Online & How To Connect With Them – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 061): How Active Agers Shop Online (And How To Connect With Them)

In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and important ways to connect with this often forgotten about ecommerce audience.

by James Sowers James Sowers // 26 min read

D&C Episode 60 – Podcast Episode Feature Image (WP Featured Image)

conversion rate optimization

Drive and Convert (Ep. 060): How To Win With Automation

In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.

by James Sowers James Sowers // 23 min read

Header- Product Demonstrations

ecommerce

Product Demonstrations: Your Secret Weapon to Convincing Leads to Buy

Close more sales by using product demonstrations in your sales process. This article will teach you how to produce, present, and optimize demos that sell.

by James Sowers James Sowers // 13 min read

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