D&C 107 feature image

Drive and Convert (Ep. 107): Grow with Garrow is LIVE!

Jon and Ryan discuss Grow with Garrow—a community for small and medium-sized businesses where owners can connect, share insights, and solve challenges together.

by Angel Earnshaw // 22 min read

D&C 106 title card

behind the click

Drive and Convert (Ep. 106): How Psychology Influences Purchase Decisions

Jon and Ryan dive into the principles from Jon’s new book, Behind The Click. They explore heuristics, mental models and subconscious trust.

by Angel Earnshaw // 21 min read

marketing

Drive and Convert (Ep. 105): Social Traffic in 2024

Jon and Ryan discuss the evolving landscape of social traffic after Apple’s iOS update and how it has affected Meta, TikTok, and social ad strategies.

by Angel Earnshaw // 26 min read

D&C 104

ecommerce

Drive and Convert (Ep. 104): How to Optimize for Both DTC and Wholesale

Jon and Ryan discuss considerations and practical implementations to optimize online experiences for both DTC and wholesale audiences.

by Angel Earnshaw // 28 min read

D&C 103 title card

ai

Drive and Convert (Ep. 103): How to Find and Utilize the Right Marketing Experts

In this episode, Jon and Ryan delve into the challenges and best practices for finding and using marketing experts. Ryan shares six helpful tips to consider as you go through the process.

by Angel Earnshaw // 33 min read

behind the click

Drive and Convert (Ep. 102): Why You Shouldn’t Neglect the Post-Purchase Phase – Behind the Click Deep Dive

The digital journey doesn’t end at the checkout. Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand.

by Angel Earnshaw // 25 min read

D&C 101 Title Card

marketing

Drive and Convert (Ep. 101): Is Microsoft Ads Worth Your Time?

In this episode, Jon and Ryan delve into the world of Microsoft Ads, discussing recent developments at Microsoft, the potential of advertising on Bing, and key strategies for maximizing effectiveness on the platform.

by Angel Earnshaw // 23 min read

D&C 100 title card

a/b testing

Drive and Convert (Ep. 100): Our Biggest Lessons From 100 Episodes

Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.

by Angel Earnshaw // 46 min read

D&C 99 Title

consumer psychology

Drive and Convert (Ep. 099): Announcing Behind the Click

Jon and Ryan discuss an upcoming book that focuses on the psychological principles behind consumers’ purchase decisions.

by Angel Earnshaw // 20 min read