How User-Centered Prioritization Helps Improve Feature Adoption Rates
Imagine launching a feature and knowing it will be a hit. What if you could flip the script on wasted development efforts and build only what your users truly crave? For most…
Transition your SaaS product from ‘nice-to-have’ to ‘can’t live without’
Improve retention with expert research, design, and product strategy- all under one roof.
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The Good is an expert digital experience optimization consultancy that helps SaaS companies scale.
Get a clear path to higher retention rates
Simplify optimization practices by staying laser-focused on the research, data, and your goals.
Prevent feature flop
Validate feature changes and additions before implementation to mitigate risk and save on valuable resources.
Make data-driven decisions
Create a culture of user-centered decisions rather than those based on the highest-paid person’s opinion, historical choices, or a hunch.
Scale sustainably
Amplify your team’s capabilities and impact with a fractional team focused on retention.
How it works
With a robust toolkit and a dedicated pod of experts, we turn insights into product improvements that make users stick around.
Uncover where users are getting stuck
With a full-funnel analysis of your digital experience, we identify why users are churning. Research methods like data analysis, heat mapping, and session recordings help us uncover the biggest barriers and opportunities for retention.
Strategize changes to keep users engaged
Armed with insights, we prioritize opportunities to deliver value early and often. We focus on building strategic and thematic roadmaps full of opportunities to improve user engagement and sentiment.
Make iterative changes that reduce churn
We test and validate improvements to onboarding, user experience, and winbacks so you have confidence that changes will move the needle. Depending on the project, we use methods including A/B testing, first-click testing, tree testing, and more.
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
We’re a lean marketing team at TreeRing, and we don’t have the resources internally to support execution of test ideas.
We needed to work with an agency that could become an extension of our team—both on the research and ideation side and on the execution. And that’s what The Good is.
Leo Strupczewski
VP of Marketing
TreeRing
SaaS companies on the DXO Program™ retain more customers
IDX Builds A Website To Serve Both B2B and B2C Audiences
How IDX successfully launched a new, consumer-focused privacy protection service using data-driven research, strategy, and implementation.
Custom Design Tool Leverages Key User Insights To Improve UX
How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the registration and onboarding experience, resulting in improved customer satisfaction.
Helium 10 Optimizes UX To Better Communicate Core Software Benefits
A DXO Audit™ and ongoing DXO Program™ give Helium 10 the insights and validation to improve their homepage, menu, registration experience, and more.
Fuel your efforts with the latest resources to improve retention
Continue Reading →
Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster
Over half of all downloaded apps are uninstalled in the first 30 days, and some studies show almost 80% of free trial users never convert to paying customers. What is going wrong?…
Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies
Our brains are wired to take shortcuts and make quick decisions. These mental shortcuts are called heuristics, and they allow us to speed up analysis to make better, more efficient decisions. Heuristics…
Work with a specialized consultancy, not a ‘do everything’ agency
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
Digital experience optimization is all we do.
Ready to discuss details?
We’ll know if it’s a good mutual fit after just one call.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!