Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.
by Natalie Thomas // 5 min read
Customer Acquisition
Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.
by Maggie Paveza // 5 min read
Drive & Convert
Jon and Ryan discuss the benefits of conducting a website audit in November and how it can set you up for success in 2024.
by Angel Earnshaw // 28 min read
In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday.
by Caroline Appert // 36 min read
Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.
by Jon MacDonald // 10 min read
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read