Episode title card with headshot of Jon & Ryan

Drive & Convert

Drive and Convert (Ep. 067): Optimizing Your Website for Black Friday and Cyber Monday

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday.

by caroline appert profile picture Caroline Appert // 36 min read

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Customer Acquisition

The Secrets of Successful Holiday Email Campaigns

Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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holiday shopping trends

Data & Analytics

Holiday Shopping Trends: Separating Short-Term Hype from Long-Term Help

Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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