Customer Acquisition
We don’t know how to empathize with numbers, but your site stats aren’t really numbers, they’re people.
by Shaun Tinney // 3 min read
Optimization
Being useful isn't about being boring, it's about providing an experience for your customers that is helpful and easy.
by Neil Sniffen // 3 min read
Data & Analytics
Brands set revenue targets but don't hold the inventory to hit them.
by The Good // 4 min read
Most websites are content heavy in a way that's unhelpful to customers. To avoid being unhelpful, brands need to create content focused on customer goals.
The Internet allows customers to tell brands what they are looking for; brands that listen will know how and when to show up at the exact right time.
by Neil Sniffen // 4 min read
Shifting focus from making sales in-store to store as touchpoint and opportunity for customer service resulting in online purchase or engagement is ultimate mutually beneficial strategy.
by The Good // 7 min read
Customer Experience
Outstanding service and saving customers time by enabling them to quickly find what they need online is key to retaining customers long term.
by Samuel Hulick // 3 min read
Shaun Tinney
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3 min read
