It’s no secret that Pay-Per-Click (PPC) costs are steadily rising, requiring businesses to continually bump up their ad spend if they want to stand out in a crowded marketplace.
The increase in PPC costs has caused many businesses to turn to other marketing tactics, like SEO and social media, in order to gain exposure. The problem is that as more brands use SEO to target specific keywords, it becomes harder and harder to rank for said keywords.
And with recent updates to the Facebook algorithm, businesses are finding it increasingly difficult to gain even the slightest traction on social media.
On top of this, many experts are suggesting that an economic downturn is coming. With pundits predicting that the recession will arrive in 2020, businesses are preparing for the coming storm.
And to round out the gloom and doom, Google is prioritizing Google Shopping results over product pages more than ever before. Instead of showing unique product pages in search results, they’re showing a carousel of buying options from a variety of retailers. While this certainly makes it much easier for consumers to compare prices, it also makes it much more likely that they’ll buy from your competitors.
But here’s the thing…
While it’s easy to get pessimistic about your ecommerce business during challenging times, if you know what you’re doing, you can actually thrive during economic downturns. In fact, you can even use economic downturns as a way to surpass your competitors.
In this post, we’re going to show you how to:
- Use an economic downturn to your advantage.
- Get more out of your ad spend.
- Reduce overall costs.
- Increase profits when others are seeing them fall.
- Achieve a much higher ROI from your traffic generation efforts.
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