Conversion Growth Assessment™

Discover the top conversion blockers costing you ecommerce sales.

Strengthen your site’s key pages with expertise from The Good’s 10+ years experience optimizing the world’s best-known ecommerce sites.


Obtain access to The Good’s expertise on a budget that allows a return on your investment quickly.

Great for small and medium sized ecommerce businesses who are not ready for our Conversion Growth Program™ or a comprehensive conversion audit.

Assessments include:

  • Your base assessment: three pages (desktop OR mobile) for $1500 with options to add pages at a discount
  • A report containing our evaluation of selected pages with data-backed recommendations
  • A review call with your conversion strategist
  • Quick delivery: 5-10 business days so you can begin making improvements right away
A small preview of the assessment

Benefits of the Assessment:

  • Optimization strategy focused on the areas of highest impact
  • Identification of current conversion and user experience challenges
  • Improvement of your customer experience
  • Increased engagement and conversions


“I learned I could make valuable adjustments in a matter of seconds that would completely affect the customer experience. I was surprised to learn there were barriers customers were having, and now I can make changes to lead them where they need to go faster and more efficiently.”

The Good’s Conversion Growth Assessment™ delivers the data-driven recommendations you need to optimize your website for higher conversions, online revenue, return on ad spend (ROAS) and more.

The Conversion Growth Assessment™ uses eye-tracking data and heat mapping analysis to reveal how consumers interact and engage with your website, and often more importantly, where they are not engaging and how to get them to do so.

The assessment provides actionable recommendations on the pages of your choosing. 

  • Brand homepage
  • Key landing pages
  • Product category page(s)
  • Product detail page(s)
  • Other site pages you’d like consumer-related feedback on

We improve your conversion rate turning more visitors into buyers.

Xerox logo


conversion increase

Bell Helmets


revenue increase

Easton Baseball


revenue increase

Snow Peak


revenue increase

Klean Kanteen


mobile increase

What is the Assessment for?

Most commonly, The Good’s Conversion Growth Assessment™ service is used to:

  • Provide a pair of expert, external and unbiased eyes to identify further opportunities after recent  improvements or site redesign
  • Benchmark conversion performance, to know where resources are best spent on conversion improvements
  • Provide a pair of expert, external and unbiased eyes to identify further opportunities after recent  improvements or site redesign

How Is the Assessment Delivered?

The Conversion Growth Assessment™ is delivered via a live review session. After the presentation, a digital copy of the report is provided.

How Long Does the Assessment Take to Produce?

The Conversion Growth Assessment™ takes about 1 week to produce. After you sign up, you will be contacted to schedule the live review session.

Which pages should I choose?

We suggest you choose pages that:

  • Are from distinct parts of your funnel
  • Receive a bulk of your site traffic
  • Have the highest abandonment rates
  • You would like actionable feedback on, to improve conversions and visitor engagement

Do I receive implementation support after delivery of the Assessment?

Brands who receive our Conversion Growth Assessment™ are given a discount code for six-months free access to The Good’s Conversion Growth Lab™ – a private membership community focused on ongoing conversion optimization insight and education – so they have the help necessary to ensure they realize the highest value from their assessment.

How much does Conversion Growth Assessment™ cost?

Get Your Assessment

  • Choose the 3-6 pages that you want assessed
  • Checkout with a credit card
  • We’ll deliver your assessment in the next 5-10 business days

We look forward to working with you!

What Some of Our Clients Say About The Good’s Conversion Assessments and Audits:

“Our second time around with the high ROI Conversion Growth Assessment™. We go back to The Good as standard practice any time we make major site changes!”

Larry FoxGeneral Manager, Blooms by the Box

Easton Baseball

“Working with The Good increased our sales, improved conversion rates, and enhanced the user experience. The Good keeps real, relevant, and everlasting.”

Stephen Lease, Director of Digital Marketing, Easton Sports

Optic Nerve

“It wasn’t long before all the “prep” work started to pay dividends.”

Spike Richards, Director of Business & Brand Development

“The Good was one of the only agencies we evaluated that could explain, in detail, the process they would use to help us get the results we desired.”

Leo Strupczewski, Vice President of Marketing

The Good’s audit and conversion rate optimization clients include: