The Good Partners with Portland Firm XPLANE to Produce New CRO Visualization

March 3, 2017

PORTLAND, Ore. March 3, 2017 — Portland design consultancy, XPLANE recently partnered with the conversion rate experts at
The Good to produce a one-of-a-kind infographic designed to explain conversion rate optimization in an easy to understand visual format.

The recent project brought together XPLANE’s expertise in driving clarity, alignment, and engagement with their visual solutions and The Good’s expert knowledge of user experience and conversion rate optimization.

The infographic is is the first in a series of similar graphics XPLANE plans to design.

Their partnership was a natural fit, bringing greater simplicity to the sometimes complex concept of conversion rate optimization.

To learn more about the CRO and to download a high-res PDF of the infographic, visit What Is CRO: Conversion Rate Optimization?

To learn more about XPLANE’s innovative infographics, visit XPLANATiONS.




Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.