UXPin Features Article by Jon MacDonald

May 20, 2016

PORTLAND, Ore. May 20, 2016 — The Good’s Founder & President Jon MacDonald was again featured on the UXPin Studio blog, this time on the topic of rotating website carousels.

Studio by UXPinThe article offers a critical look at website carousels and highlights the research on their effectiveness, their user experience effectiveness and offers four examples of better alternatives from major brands like Tesla, Burberry, Shopify, and New Balance.

Jon argues in the article that “They’ve survived because they help designers appease competing stakeholders, often acting as an organizational crutch.” and adds “Instead of working to convince stakeholders that a drastic change is needed—based purely on your “preference”—use A/B split tests of both versions. Let the data determine the change, because results speak for themselves.”

Read the full article Rotating Website Carousels: 4 Alternatives That Drive Sales on UXPin’s Studio blog.


Contact David Hoos, david@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.