UserTesting Hosts Guest Article on Why a Site Design Should Be Your Last Resort

September 23, 2016

PORTLAND, Ore. September 23, 2016 — In a new article published on the UserTesting Blog, Jon MacDonald, President of The Good, argues that a site redesign should be a company’s last resort.

The article suggests that complete redesigns often demolish the learnings and insights that a company has accumulated up to that point. It goes on to suggest that regular review of analytics, conducting AB and multivariate testing, and regular UserTesting are much more effective at producing an effective high-converting site.

Jon says: “Design and technology may be the pillars user-testing-blogof a highly-performing site, but the true foundation is a process to constantly improve the user experience with both the way your site looks and the way it works.” and concludes: “Don’t rely on the blind faith of an expensive redesign to magically deliver revenues. Use small data-driven design and user experience changes to arrive at an optimized site that delivers what customers want and contributes to your bottom line.”

Read Why a site redesign should be the last resort from the User Testing Blog.

 

Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.