Upcoming SIA Talk Aims To Fix Online Sale’s 98% Failure Rate

January 8, 2015

PORTLAND, Ore. January 8, 2015 – The Good’s Shaun Tinney will deliver a talk at the upcoming SnowSports Industry of America’s annual Snow Show on January 29.

Shaun’s talk will explain how companies and marketers can do better by shifting their focus away from conversion rates and toward constant improvement of their brand’s customer experience.

“Our experience has shown that marketers spend years trying to increase conversion rates by small percentage points in the hopes of achieving the holy grail of 2% conversion,” said Shaun, “That mindset keeps the largest opportunities hidden from view.”

Shaun and The Good have made a practice of showing that through focused research and constant improvement, websites can see sales double or more within 12-24 months. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

The talk will be held Thursday January 29th 3-4pm, in room 303 of the Denver Convention Center.


Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.