PORTLAND, Ore. January 8, 2015 – The Good’s Shaun Tinney will deliver a talk at the upcoming SnowSports Industry of America’s annual Snow Show on January 29.
Shaun’s talk will explain how companies and marketers can do better by shifting their focus away from conversion rates and toward constant improvement of their brand’s customer experience.
“Our experience has shown that marketers spend years trying to increase conversion rates by small percentage points in the hopes of achieving the holy grail of 2% conversion,” said Shaun, “That mindset keeps the largest opportunities hidden from view.”
Shaun and The Good have made a practice of showing that through focused research and constant improvement, websites can see sales double or more within 12-24 months. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
The talk will be held Thursday January 29th 3-4pm, in room 303 of the Denver Convention Center.