University of Oregon Launches New Site for Sports Product Management Program

December 5, 2014

PORTLAND, Ore. December 5, 2014—The University of Oregon’s Sports Product Management program is launching its new website to develop the next generation of sports product management leaders and innovators.

The University of Oregon brought on The Good, an e-commerce and lead generation advisory, to create the new site because of The Good’s proven track record of success creating stunning and effective lead conversion websites. The U of O’s site is designed with prospective students in mind and showcases the state-of-the-art Sports Product Management program.

“Beyond providing typical university course information,” said Shaun Tinney, Director of Research and Strategy at The Good, “this site builds a strong case for joining an elite group of students in a program designed to create the next athletic industry leaders.”

The program was developed in conjunction with brand leaders from top athletic companies across the country who need to fill in-demand positions, that until now, had no corresponding degree program.

Visit the new site at


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.