The Good Helping ExOfficio To Redesign Their Site

March 11, 2015

PORTLAND, Ore. March 11, 2015 — ExOfficio, makers of quality clothing for travel, fishing, and adventures, is relaunching their website with an eye for the future.

The outdoor brand is taking their website responsive with the help of The Good, an ecommerce and lead generation advisory. The Good redesigned the new mobile-friendly site and provided those strategic designs for ExOfficio to launch. The new responsive design ensures their website is future ready and able to serve all customers on all screen sizes.

“Having a website that is future ready is a solid investment for any brand,” said Jon MacDonald, President at The Good. “With Google and other search engines getting ready to demote websites for not having a mobile friendly website, it makes sense to upgrade. Exofficio’s new site looks great and will help its customers regardless of the device they are using.”

The new, responsive site is perfectly positioned to capture customers who are increasingly more likely to use a smartphone or tablet as part of their path to purchase.

The Good, in addition to helping ExOfficio redesign their site, specializes in maximizing sales conversions. The newly designed ExOfficio responsive website was created following The Good’s proven customer-centric strategy. This strategy has been responsible for helping brands like ExOfficio meet and exceed online sales goals.

Visit the new site at

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Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.