The Good is Proud to Announce B Corp Certification

July 17, 2017

B Corp LogoPORTLAND, Ore. July 17, 2017 — After months of work and a series of reviews, The Good are proud to announce that they are officially a Certified B Corporation.

B Corps are a new type of company that uses the power of business to solve social and environmental problems. To put in simply, B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

While The Good has sought to hold themselves to higher standards as a matter of principle, the certification has helped to add another layer of outside accountability and transparency. They have evaluated how our practices impact their employees, their community, the environment, and their customers.

Today, there are over 2,100 Certified B Corps around the globe, including notable brands like Etsy, The Honest Company, and Warby Parker. The Good is proud to join them in redefining success in business, so that one day everyone uses business as a force for good.

To learn more about The Good’s certification, check out The Good’s B Corp profile.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.