Snow Peak and The Good Team Up on E-Commerce Refresh

January 21, 2014

PORTLAND — January 21, 2014 — Ecommerce conversion experts The Good and elite camping and outdoor lifestyle creator Snow Peak will embark on an engagement to refresh both the branded website and e-commerce experiences for, announced The Good’s president, Jon MacDonald.

Japan-based Snow Peak describes its mission as “striving to create products that inspire people to enjoy the outdoors, seeking harmony between people and nature, and looking to manufacture with such high quality standards that you’ll pass them on to the next generation like a great wrist watch.”

The Good will be conducting brand and consumer research leading to recommendations for an e-commerce platform, content management system and content strategy. The Good also will handle site design, development, and implementation and once launched, monitor and calibrate site performance through its proprietary Conversion Growth Program™.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.