PORTLAND – April 15, 2014 – For active lifestyle brands, the time to get their digital house in order is now. It takes only one bad digital experience to turn off customers and ensure they never return.
This revelation comes from a new research report just released by the digital marketing agency The Good. The Single Digital Experience Report lays out the cost of inaction and the lucrative possibilities for brands that offer a digital experience across all digital devices that is seamless, helpful, and easy to use.
The Single Digital Experience Report provides insights and advice for leaders of active lifestyle brands looking to align their digital offerings with the behaviors and desires of today’s customers. The report is based on the ongoing research into digital trends and tactics lead by Shaun Tinney, The Good’s Director of Research & Strategy and Neil Sniffen, Content Strategist for The Good.
“Our goal with this report is to highlight the importance of digital brand touch points in the customer’s journey. Consumers rely on digital to find and buy the products they need to get the most out of their adventures, brands can either step up or get left behind,” said Shaun Tinney.
The Single Digital Experience also highlights new ways for brands to integrate digital into their retail stores, emerging and current consumer trends, and online experience expectations customers now expect.
View the report (email registration may be required).