Shaun Tinney to Speak on the State of Active Lifestyle Retail at 2014 SIA Snow Show

December 5, 2013

PORTLAND – December 5, 2013 – Digital is raising the expectations of active lifestyle consumers and changing the way they shop — on and offline.

Brand leaders attending the 2014 SnowSports Industries America (SIA) Snow Show who want to know how consumers are really using digital in active lifestyle retail environments, what’s most effective, and why mobile checkout, customization and DIY/personalization should be on every brand’s digital roadmap, will want to catch Shaun Tinney’s presentation on the State of Active Lifestyle Retail, scheduled for 10:30am, Jan. 30, 2014, at the Colorado Convention Center in downtown Denver.

The SIA Snow Show is an annual trade only event whose attendance is limited to qualified buyers/retailers, SIA members including their sales reps, industry professionals/athletes, and media.

Shaun Tinney is the director of research and strategy at The Good, a digital marketing agency that helps brands grow lasting relationships with active lifestyle consumers through rewarding digital experiences on the web, on mobile, and in stores. His presentation is based on The Good’s recent “State of Active Lifestyle Retail Research Report “ which can be viewed on their website (registration required).


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.