Effective E-Commerce For Athletic And Outdoor Brands

December 5, 2012

PORTLAND — (December 5, 2012) Brand leaders who want to know what consumers are seeking in their e-commerce experiences, what’s most effective, and why mobile checkout should be on every brand’s digital roadmap, will want to catch Shaun Tinney’s presentation on Effective E-Commerce for Athletic & Outdoor Brands, scheduled for 10:30am, Jan. 23, 2013 at the 2013 Outdoor Retailer Winter Show taking place at the Salt Palace Convention Center in downtown Salt Lake City.

The Outdoor Retailer Winter Market Show is a semi-annual trade only event that has proven to be the leading growth vehicle for the winter sports market and brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.

Shaun Tinney is the director of research and strategy at The Good, a ecommerce and lead conversion agency that helps brands grow lasting relationships with active lifestyle consumers through rewarding digital experiences on the web, on mobile, and in stores. His presentation is based on The Good’s recent “Effective E-Commerce for Athletic & Outdoor Brands Research Report “ which can be viewed on their website (registration required).


Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.