PRP Interviews The Good’s MacDonald on Reinventing Retail

February 11, 2016

PORTLAND, Ore. February 11, 2016 — The Good’s Founder & President Jon MacDonald will be interviewed on Portland Radio Project’s Biz503 show about reinventing retail, and specifically ecommerce, on February 12th at 1pm PT.

Some of the questions to be answered include, how are bricks-and-mortar outfits navigating the headwinds of online shopping? And, how can your brand stand out in the cacophony of online marketing?

Here is the synopsis from Biz503:

We’ve assembled an A-list panel of experts who will zoom in on retail trends – whether digital or storefront – on this week’s Biz503. Join Rebecca Webb, founder of PRP, and Mark Grimes of NedSpace this Friday at 1 p.m. for a lively panel discussion about Reinventing Retail. Tune into the stream at or join us at 99.1 fm in the heart of Portland.

You can listen to a recording of the show here:


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.