PORTLAND, Ore. January 8, 2015 – Companies and marketer’s whose attentions are overly focused on conversion rate are losing sight of the larger picture.
An upcoming talk by Shaun Tinney, Director of Research and Strategy at The Good, aims to refocus their attention.
The talk, delivered at the annual Outdoor Retailer Winter Market, will show companies and marketers how, by shifting their focus away from conversion rates and towards constant improvement of the brand’s online customer experience, they can see huge gains in online revenue.
“Our experience has shown that marketers spend years trying to increase conversion rates by small percentage points in the hopes of achieving the holy grail of 2% conversion,” said Shaun, “That mindset keeps the largest opportunities hidden from view.”
Shaun and The Good have made a practice of showing that through focused research and constant improvement, websites can see sales double or more within 12-24 months. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
The talk will be in the Wednesday, January 21st, 12-1pm in the Deer Valley Salon at the Salt Lake Marriott Downtown (across from the convention center).