PORTLAND, Oregon — May 13, 2014 — MasterCraft just made owning one of its towboats a little easier. With the launch of their new entry-level MasterCraft NXT series of towboats, MasterCraft has brought the party to young adults looking to wakeboard, wakesurf, ski, and cruise in the world’s best boats.
To assist with the NXT series launch, MasterCraft once again tapped lead conversion advisory The Good, in partnership with Nemo Design, to create a website tailored to needs of the NXT series younger audience.
With its dramatic background and vivid imagery, the NXT site enables the NXT series to stand out from the other offerings on MasterCraft.com while retaining the aura of the MasterCraft brand.
“Our research showed that the target market for towboats has changed”, said Shaun Tinney, The Good’s Director of Research and Strategy. “The NXT site not only confirms MasterCraft’s relevance to younger buyers, it also anticipates and delivers the information that those audiences are looking for to make an informed buying decision.”
MasterCraft and The Good first began working together in 2012, on the redesign of the MasterCraft.com brand site. Designed around consumer and Mastercraft’s goals, MasterCraft.com has not only been embraced by MasterCraft’s current customers it has also resulted in a dramatic increase in qualified leads and sales of MasterCraft boats.