Lytics Features Article on Personalization from Jon MacDonald

October 11, 2016

PORTLAND, Ore. October 11, 2016 — Marketing personalization company Lytics recently featured an article on personalization from The Good’s President Jon MacDonald.

lyticsThe article focuses on why brands must work to craft better web personalization experiences today. It highlights the core mission of marketing to provide the right content to the right person at the right time, where to begin the personalization process, and why time is of the essence.

He sums it up saying: “By integrating truly personalized marketing into your strategy, your business is saying, “I’m listening. I know what you are here to do, I respect your goals, and I want to help you to accomplish them.” The more your business shows this to a visitor or prospect, the more likely they will be to convert from a shopper into a buyer.”

Read Crafting Better Web Personalization Experiences on the Lytics blog.

About the author: David Hoos is Director of Marketing at The Good, conversion rate experts who deliver more revenues, customers, and leads. David and the team at The Good have made a practice of advising brands on how to see online revenue double through their conversion rate optimization services.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.