Learn About the State of Active Lifestyle Retail at 2014 Outdoor Retailer Winter Show with The Good’s Shaun Tinney

December 17, 2013

PORTLAND — (December 17, 2013) Digital is raising the expectations of active lifestyle consumers and changing the way they shop — on and offline.

Brand leaders attending the 2014 Outdoor Retailer Winter Show who want to know how consumers are really using digital in active lifestyle retail environments, what’s most effective, and why mobile checkout, customization and DIY/personalization should be on every brand’s digital roadmap will want to catch Shaun Tinney’s presentation on the State of Active Lifestyle Retail. The presentation is scheduled for 10:30am, Jan. 23, 2014, at the Salt Palace Convention Center in downtown Salt Lake City.

The Outdoor Retailer Winter Market Show is a semi-annual trade only event that has proven to be the leading growth vehicle for the winter sports market and brands interested in progressing and advancing into multiple channels of the outdoor marketplace.

Shaun Tinney is the director of research and strategy at The Good, a digital marketing agency that helps brands grow lasting relationships with active lifestyle consumers through rewarding digital experiences on the web, on mobile, and in stores. The presentation is based on The Good’s recent State of Active Lifestyle Retail Research Report (registration required).


Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.