New Klean Kanteen® Website Keys in on Service to Customers and the Environment

November 6, 2014

PORTLAND, Ore. November 11, 2014 — Klean Kanteen, the leader in sustainable solutions to single-use plastic, is launching its new website to better serve its customers.

Klean Kanteen tapped The Good, an e-­commerce advisory, to create a new web experience that highlights Klean Kanteen’s elegantly simple beauty with an intuitive customer experience and an easy way to update it’s content on the fly.

“We wanted to work with Klean Kanteen because we saw a great company with a great cause that
if equipped with a clean new site could really represent the values of the brand,” said Shaun Tinney, Director of Research and Strategy at The Good, “The result is an amazing site that shows the beauty of Klean Kanteen’s products and is helpful to their consumers as a result.”

The site was designed with the consumer in mind, providing a clean, user­-friendly experience that helps the site’s customers research and purchase Klean Kanteen products with confidence.

Visit the new site at


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.