PORTLAND, Oregon — May 20, 2014— Klean Kanteen, leading provider of 18/8 food-grade stainless steel hydration bottles, and other sustainable alternatives to single-use plastic has engaged The Good, an ecommerce and lead generation advisory, focusing on conversion rate optimization. Klean Kanteen was looking to create a sustainable site that would enable them to more effectively connect with customers while spending less time managing the site.
“We believe brand sites should be designed in a way that minimizes the time needed to manage them, and enables a brand to give maximum attention to their customers,” said Shaun Tinney, the Good’s Director of Research and Strategy, “By enabling Klean Kanteen to pay more attention to helping their customers and growing their brand, we get to share in advancing the cause of sustainability and environmental responsibility. And that’s good for everyone.”
About The Good
The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.
The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.
The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.
About Klean Kanteen
Founded in 2004, Klean Kanteen introduced the first stainless steel, BPA-free, reusable water bottle. A decade later, the Northern-California based, family-owned and operated company is distributed in 40-plus countries worldwide and is more committed than ever to making healthy, high-quality goods to replace a lifetime of single-use items. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen partners with local, national, and international organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness.
To date, Klean Kanteen has donated over $1 million to 1% for the Planet, and is a certified B Corporation, meeting rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit kleankanteen.com.