Jon MacDonald Interviewed for Article on Holiday Shopping

November 13, 2015

Publimetro LogoPORTLAND, Ore. November 13, 2015 — The Good’s Founder & President Jon MacDonald was recently interviewed for Spanish language newspaper Publimetro’s article on holiday shopping.

Publimetro interviewed ecommerce experts to understand how consumers can have the best Black Friday and Cyber Monday experiences this holiday season.

The article then goes into the future of online shopping, where Jon states The Good believes the future of ecommerce to be personalization:

“Los consumidores ahora investigan qué producto quieren antes de entrar en un lugar de venta”, explicó Jon MacDonald, fundador de The Good. “El comprador sabe cuál es el mejor precio y los minoristas se ven obligados a reducir los costos o proporcionar una mejor experiencia de servicio al cliente para justificar su precio más alto”.

Esta experiencia de compra también mejorará en línea, junto con el desarrollo de la industria del comercio electrónico. Como estiman observadores, los sitios web serán más personalizados con la ubicación, temporada y los hábitos de compra de cada individuo.

 

Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.