Guest Article For UXPin

February 1, 2016

PORTLAND, Ore. February 1, 2016 — The Good’s Founder & President Jon MacDonald was asked to contribute an article for UXPin‘s Studio blog, on the topic of how to utilize white space to improve conversions.

Studio by UXPinThe article takes a case study format, and reviews tactics that have worked for The Good’s clients such as gDiapers, Xerox, and Cummins Allison.

Distinct points of view within the article include:

To ensure your site is converting at its highest potential, it’s critical to design each section to preserve the limited attention span of your visitors. When used well, whitespace extends site visits and turn more browsers into buyers.


Don’t be afraid to embrace the power of nothing. Your users will thank you.

You can find the article titled UX Case Study: Designing Whitespace to Improve Conversions on UXPin’s Studio blog.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.