Guest Article for LeadPages

March 10, 2016

PORTLAND, Ore. March 10, 2016 – Jon MacDonald, Founder & President of The Good was recently asked to contribute an article for the LeadPages blog, on the topic of small mistakes that hurt conversion rates.

Jon MacDonald Lead Pages Guest Post

The article highlights how brands can sometimes get so carried away with styles, colors, and branded content that they forget their primary aim: converting visitors into customers. Assuming a brand’s offer is fair and desirable and they’re getting traffic but not making sales, chances are there’s a customer experience issue tripping up their visitors somewhere. The article focuses specifically on looking at what you’re asking visitors to do and the language you’re using to ask them to do it.

You can find the full article titled 5 Tiny Mistakes That Confuse Site Visitors and Kill Conversion Rates (and How to Fix Them) on the LeadPages blog.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.