The Good’s David Hoos Authors Article for Mobile Engagement Startup

October 5, 2016

PORTLAND, Ore. October 5, 2016 — The Good’s David Hoos was invited to write on social proof for the mobile engagement startup

The article highlights what social proof is, as well as seven of the most common forms of social proof in use today. He explains “Social proof is the psychological phenomenon where we reference the behavior of others to determine our own behavior.”


He goes on to argue that “Trust is the key to better engagement online. And trust is a key ingredient in higher conversions. The more a consumer is convinced that you can deliver what you promise, the better chance they’ll take the next step and do business with you.”

Read Social Proof: How to Build Trust & Increase Conversions from the blog.

About the author: David Hoos is Director of Marketing at The Good, conversion rate experts who deliver more revenues, customers, and leads. David and the team at The Good have made a practice of advising brands on how to see online revenue double through their conversion rate optimization services.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.