Shaun Tinney At Outdoor Retailer Summer Market 2014

August 7, 2014

Salt Lake City, August 7, 2014 — As online interactions increase, companies that sell online need to remember that the same customer who visits a retail store for help is online seeking the same help.

That is the message Shaun Tinney brought to Outdoor Summer Retail Market during his talk with industry leaders. To hit home the point, Tinney’s talk showed how by being an online source that helps customers, e-commerce websites can double e-commerce sales within 24 months.

Outdoor Retailer Summer Market is the semi-annual trade show for active and outdoor (A&O) lifestyle brands. The Summer Market is the leading showcase and education event for A&O brands.

Shaun Tinney is the Director of Research and Strategy for ecommerce consultancy The Good. He regularly speaks at trade shows and industry events on topics ranging from ecommerce, digital, retail, and branding.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.