Salt Lake City, August 7, 2014 — As online interactions increase, companies that sell online need to remember that the same customer who visits a retail store for help is online seeking the same help.
That is the message Shaun Tinney brought to Outdoor Summer Retail Market during his talk with industry leaders. To hit home the point, Tinney’s talk showed how by being an online source that helps customers, e-commerce websites can double e-commerce sales within 24 months.
Outdoor Retailer Summer Market is the semi-annual trade show for active and outdoor (A&O) lifestyle brands. The Summer Market is the leading showcase and education event for A&O brands.
Shaun Tinney is the Director of Research and Strategy for ecommerce consultancy The Good. He regularly speaks at trade shows and industry events on topics ranging from ecommerce, digital, retail, and branding.